// THE LONG VERSION
PROOF WITH
FOOTNOTES
Five campaigns. All the numbers. The CPMs brand reps usually redact before forwarding.
// CASE STUDY 01
TICKPICK × YOUNG MANTIS
Two years. 26 videos. 26 on time. $116K+ in contract, 220M+ impressions, $0.53 blended CPM. TickPick renewed for Year 2 before Year 1's invoice hit net-30.
Impressions
Contract
CPM
On Time / On Spec
YEAR 2 — 2025
- Deliverables11 brand + 6 organic videos
- Contract Value$74,052
- Total Impressions200,040,912
- Blended CPM$0.37
- Best Video"$14 seat" — 181M views, $750 production, zero paid spend
// TOP PERFORMERS
STANDOUT MOMENTS
Oct 2024
$1 vs $1,000 NBA Seats
May 2025
WNBA Season Opener
Oct 2025
I paid $14 for these seats
Year 1 was good enough to renew. Year 2 was good enough to brag about. You’re holding the brag.
// CASE STUDY 02
POPCORNWITHTOM × KALSHI
Nine tier-list videos, nine on time, 3.46M impressions, $1.16 CPM. A prediction-markets app that suddenly had 18-to-30-year-old guys calling it "S tier."
Total Impressions
Blended CPM
Videos Delivered
On-Time Delivery
CAMPAIGN BREAKDOWN
- Format9 branded tier-list videos
- Total Impressions3,461,200
- Blended CPM$1.16
- Instagram Impressions2,971,500
- TikTok Impressions489,700
// TOP PERFORMERS
STANDOUT MOMENTS
IG + TikTok
S Tier Night with the Fellas
S Tier Boys Night Activities
Highest T Men to Ever Exist
3.46M impressions at $1.16 CPM. Pick the wrong creator and you’d pay 10× that for half the reach. We didn’t.
// CASE STUDY 03
YOUNG MANTIS × KALSHI
8 monthly brand videos. 20 organic X posts we were never asked to write. 13.8M views. Four platforms. One creator doing the work of a full content team.
Total Views
Blended CPM
Pieces of Content
Platforms
CAMPAIGN BREAKDOWN
- Monthly Videos8 branded videos (Aug — Mar)
- Organic X Posts20 posts — 5.67M views
- Extra TikToks2 posts — 372K views
- Total Views13,852,400
- Blended CPM$4.87
- PlatformsInstagram, X, TikTok, Facebook
// TOP PERFORMERS
STANDOUT MOMENTS
Feb
DoorDash × Kalshi Grid Post
Feb
DoorDash × Kalshi Escalade
Nov
Free Throw Stream Promo
$4.87 CPM is on the high side for us. It’s also what 30+ pieces of content across four platforms costs when you want it done right. Worth it.
// CASE STUDY 04
FREE THROW × DAD WATER
One live stream. 32 pieces of content squeezed out of it. 11.9M views, $1.25 CPM, five platforms, and a DTC water brand briefly trending next to NBA clips.
Total Views
Blended CPM
Pieces of Content
Platforms
CAMPAIGN BREAKDOWN
- FormatLive stream + clip distribution
- X Clips18 posts — 10.86M views
- TikTok Clips6 posts — 591K views
- YouTube5 streams & clips — 335K views
- Instagram3 posts — 166K views
- Total Views11,955,800
- Blended CPM$1.25
// TOP PERFORMERS
STANDOUT MOMENTS
X
Top X Clip #1
X
Top X Clip #2
X
Top X Clip #3
This is what a live stream looks like when someone’s actually thinking about the edit before the event even starts.
// CASE STUDY 05
BASED × POPCORNWITHTOM
20 TikToks, 3 months, 823,487 views, $2.43 CPM. Which is roughly half what Based would've paid to run a pre-roll ad nobody watched.
Total Views
Blended CPM
Videos Delivered
Platform
CAMPAIGN BREAKDOWN
- Format20 organic TikTok videos
- Duration3 months
- Total Views823,487
- Blended CPM$2.43
- Avg Views / Video41,174
- PlatformTikTok
// TOP PERFORMERS
STANDOUT MOMENTS
TikTok
Flattops are TUFF
TikTok
Send this to bro
TikTok
Don't be that guy
Small-budget campaigns don’t get their own case studies anywhere else. We wrote one because $2.43 CPM on a cold demo deserves it.