Case studies
Proof, with footnotes.
Five campaigns, two product builds, and every number behind them, including the CPMs most agencies would rather not put in writing.
Case 01
TickPick × Young Mantis
Two years. 26 videos. 26 on time. $116K+ in contract, 220M+ impressions, $0.53 blended CPM. TickPick renewed for Year 2 before Year 1's invoice hit net-30.
Impressions
Contract
CPM
On time / on spec
Standout moments
“Year 1 was good enough to earn the renewal. Year 2 set the benchmark we measure new campaigns against.”
Case 02
PopcornWithTom × Kalshi
Nine tier-list videos, nine on time, 3.46M impressions, $1.16 CPM. A prediction-markets app that suddenly had 18-to-30-year-old guys calling it "S tier."
Impressions
Blended CPM
Videos delivered
On-time delivery
Campaign breakdown
Standout moments
“3.46M impressions at $1.16 CPM. Pick the wrong creator and you'd pay 10× that for half the reach. We didn't.”
Case 03
Young Mantis × Kalshi
8 monthly brand videos. 20 organic X posts we were never asked to write. 13.8M views across four platforms. One creator doing the work of a full content team.
Total views
Blended CPM
Pieces of content
Platforms
Campaign breakdown
Standout moments
“$4.87 CPM is on the high side for us. It's also what 30+ pieces of content across four platforms costs when you want it done right. Worth it.”
Case 04
Free Throw × Dad Water
One live stream. 32 pieces of content squeezed out of it. 11.9M views, $1.25 CPM, five platforms, and a DTC water brand briefly trending next to NBA clips.
Total views
Blended CPM
Pieces of content
Platforms
Campaign breakdown
Standout moments
“This is what a live stream looks like when someone's actually thinking about the edit before the event even starts.”
Case 05
Based × PopcornWithTom
20 TikToks, 3 months, 823,487 views, $2.43 CPM, roughly half what Based would've paid to run a pre-roll ad nobody watched.
Total views
Blended CPM
Videos delivered
Platform
Campaign breakdown
Standout moments
“Small-budget campaigns don't get their own case studies anywhere else. We wrote one because $2.43 CPM on a cold demo deserves it.”
Case 06 · Product build
Slot Check × Jay Fructose
The ask
“I want my audience to know if a slot machine is worth playing.”
What we did
Designed and built Slot Check start to finish. An app that reads a photo of a slot machine and returns a verdict, with the rules engine, alpha program, and launch email all handled in house.
The result
Live in alpha with a waitlist and a launch list 1,900+ deep.
“Campaigns end. Products compound.”
Case 07 · Product build
Free Throw Challenge Game × Young Mantis
The ask
“Turn my free throw challenge streams into something fans can play.”
What we did
Built an interactive free throw game into youngmantis.com. Every shot gets harder than the last, a live leaderboard ranks the top shooters, and 20 makes in a row unlocks a 20% merch code. The same strain Mantis feels on stream, in your hands.
The result
A merch funnel fans play on purpose, live at youngmantis.com/freethrowchallenge.
“Nobody skips an ad they’re playing.”