Is the DoorDash Nike Tech real?
No. There was never a DoorDash x Nike Tech collaboration. It was a parody concept created by Brandon Ames and our team at Ames Create: an unboxing of a set that did not exist. Neither DoorDash nor Nike was involved.
Answered by the team that made it
The DoorDash x Nike Tech, explained.
It was never real. It still did 30 million impressions in two weeks. The short answers, from the people who made it.
Original post · 30M+ impressionsSponsored follow up · 15M+ in a weekAd spend · $0Concept · Ames Create
Who made the DoorDash Nike Tech video?
The concept, the strategy and the storytelling came from Ames Create. It was performed on camera by Young Mantis, a creator we worked with at the time. How that partnership grew.
How many views did the DoorDash Nike Tech get?
More than 25 million impressions in its first days and more than 30 million within two weeks, across every major platform. We then continued the bit as a sponsored piece for a long-time brand partner, which added more than 15 million impressions in under a week.
Why did it go viral?
Nike stands for athletic greatness. DoorDashing is the side hustle people rarely admit to. The joke was already in everyone’s head; we just put it in a box. Most campaigns fail because they explain the joke. This one did not have to.
Can I buy the DoorDash Nike Tech?
No. It was never sold. Anything listed as an official DoorDash x Nike Tech set, on eBay or anywhere else, is not official.
Who is the DoorDash Nike Tech guy?
Young Mantis, the Indiana comedy creator. The idea behind the fit was ours.
How did a sponsor end up in a fake collab?
Instead of moving on, we kept the story going and wrote a brand partner into it. Normally the moment a brand shows up, performance drops. When the brand fits the joke, it does not. The internet can tell when something is an ad, so we made sure it never felt like one.
Can Ames Create build something like this for my brand?
That is the work. Start a conversation.
Last updated 2026-09-19
The next one is not real either.
Brands that want to be part of the joke start here.
What’s the idea?