Answered by Ames Create

Content creator management, done quietly.

One of the things our studio does, and how we do it differently.

What is content creator management?

Running the business around a creator so the creator can keep making things. Strategy, brand deals, negotiation, schedules, the long-term plan. Done well, the audience never notices it. Done badly, they always do.

What does a creator manager do?

Finds the right brands and says no to the wrong ones. Prices the work. Protects the voice. Keeps campaigns on time. At Ames Create we also build the ideas themselves, which is where most of the value is.

How is Ames Create different from a talent agency?

Most agencies sell a creator one post at a time. We start with the creative: the concept, the bit, the brand. Creators in our network are partners in the ideas, not inventory. The deals follow the work, and campaigns become renewals. See the proof.

Do you manage small creators?

Size matters less than attention. Some of our best performers have smaller followings and near one-to-one views. Fit matters most.

Do you edit videos?

That is not our role. Our team works on concepts, creative strategy, production planning and the business. Creators keep their voice and their edit.

How much does creator management cost?

It depends on the creator and the work. We build each arrangement individually, and we prefer long partnerships to short percentages.

Quiet team.
Loud work.

What’s the idea?