Creator DNA
See why your best posts perform. Then make more of them.
Our AI watches your videos the way our team does for the creators we manage, then tells you what to film next.
Built by the team behind 1B+ organic views
Your Creator DNA
Built from your posts, ready about two minutes after you pay.
$19one time
- One time, no subscription
- Secure checkout with Stripe
- Ready in about two minutes
- Emailed to you, yours to keep
Creator DNA · @firedbyfridayHis hits have five things in common.His formulaA skit that opens with a tease, about sales conference travel, under 20 seconds, posted in the morning.12xhis usual viewsSales conference travelSubject4.6xhis usual viewsUnder 20 secondsLength3.9xhis usual viewsOpens with a teaseHook1.9xhis usual viewsMorningsTiming1.5xhis usual viewsSkits and POVsFormatEach box is one thing his hits share. The number is times his usual views (38.1K).What you walk away with
The shaded lines are from Fired by Friday’s real DNA. Yours is built the same way, from your own posts.
Your formula
The few things your hits have in common, in one sentence, and what each one is worth.
A skit that opens with a tease, about sales conference travel, under 20 seconds, posted in the morning.
Ideas to film this week
Ranked S, A and B. Each one comes with the words on screen, the first shot, the ending and the caption.
3 S tier ideas to film first, like “POV: the conference hotel bar closes at 2 but your sales team doesn't know that”
How long, and when
The length and the time of day your posts do best at, from your own numbers.
12 seconds or less gets him 176K views a post. 26 to 45 seconds, 28.6K. Mornings, around 10am his time: 1.9x his usual views.
A 30 day plan
How often to post, what to post about, and what to test, so the next month is planned.
3 posts a week, 2 of them about blue collar vs remote work, 12 seconds or less
What you get for $19
Real example: @firedbyfridayThis is Fired by Friday’s real Creator DNA, from the same build you get. We read 60 posts and 59 covers, watched 12 of his videos with sound and read the top comments under 3 hits.
amescreate.com/dna/example
Everything in his DNA, in order
19 sections · 12 page PDF- 1Your formulaA skit that opens with a tease, about sales conference travel, under 20 seconds, posted in the morning.
- 2Five things your hits shareSales conference travel 12x his usual views, under 20 seconds 4.6x, opens with a tease 3.9x, mornings 1.9x, skits and POVs 1.5x
- 3What makes it yoursA deadpan corporate character who narrates his own suffering in exaggerated 'POV' and 'will never understand' setups
- 4Where to start this week3 S tier ideas to film first, like “POV: the conference hotel bar closes at 2 but your sales team doesn't know that”
- 5Your next 30 days3 posts a week, 2 of them about blue collar vs remote work, 12 seconds or less
- 6What your hits do, and what to stopA single clean visual payoff, like the closing door in the Marriott soda video, lets viewers fill in the rest
- 7Why each one countsHis 23 posts under 20 seconds usually get 4.6x his usual views. His other posts, 0.8x
- 8Your hits, watched8 hits taken apart: what is on screen, how each opens and ends. The top one, 150x, 5.71M views
- 9Your misses, watched3 misses taken apart, like “Working From Home From the Golf Course” at 0.4x
- 10What has not workedPosts that talk straight to the viewer usually get 0.6x his usual views
- 11Your lanes, rankedBlue collar vs remote work: 4 hits from 7 posts, his best one 64x his usual views
- 12Gone quietGolf and country club work: 2 hits, but nothing in 35 days
- 13How long to make it12 seconds or less gets him 176K views a post. 26 to 45 seconds, 28.6K
- 14When to postMornings, around 10am his time: 1.9x his usual views
- 1512 ideas, by lane12 ideas in 3 lanes, ranked S, A and B, each with the words on screen, first shot, ending and caption
- 16On the calendar3 ideas for dates coming up, like a Thanksgiving layover POV (S tier)
- 17A line bank for a series15 lines for his “Blue collar workers will never understand the pain of...” series
- 18Openers in your voice8 first lines with the shot under each, like “POV: the minibar is cheaper than therapy tonight”
- 19Hooks to steal from your own hits5 fill in the blank hooks from his own hits, like “POV: you're [number] Marriott sodas deep at [time] and you have an [early event] kickoff”
How it works
- 1
Type your handle
Pick TikTok, Instagram or YouTube and type it the way it appears on your profile. Public accounts only.
- 2
Pay $19, once
Secure checkout with Stripe. No subscription, and no login to your socials. If your account is too new to read, checkout does not open and nothing is charged.
- 3
Get your Creator DNA
About two minutes later your page opens: every pattern, your watched hits and misses, and ideas ranked to film. We email you the link too, and the PDF is one tap away.
Questions people ask
What is a Creator DNA?
A read of your own page. It finds the things your hits have in common (the format, how they open, what they are about, how long they run, when they went up), says what each one is worth in your usual views, and turns it into what to film next. It is a page and a PDF, yours to keep.
How do I find out why some of my videos do better than others?
Compare your hits with your own usual views, not with anyone else. Line up the posts that at least doubled your usual and look at what they share that the rest do not. The Creator DNA does this from your public posts, then watches the videos to see how your hits open and end. For what works across creators in general, see what makes videos go viral.
What do I get for $19?
Your formula and what each part of it is worth, your top hits and worst misses taken apart, ideas ranked S, A and B with the words on screen, the first shot, the ending and the caption, a line bank and openers in your voice, hooks from your own hits, your lanes ranked, your best length and time to post, a 30 day plan and ideas for dates coming up. The real example on this page has 19 sections over 12 pages.
Do you watch my videos?
On TikTok and Instagram, yes. AI watches your top hits and your worst misses with sound, reads the cover of every post and the top comments under your biggest hits. On YouTube we read your titles, lengths, dates and views.
Do I need to log in or give my password?
No. It reads what is already public on your profile. There is nothing to connect and we never ask for a password. It does not work on private accounts.
How long does it take?
About two minutes after you pay. While it builds you see what we are finding on your page. We also email you the link, and it works for good.
What if my account is small?
It needs at least 6 public posts that are over two days old. Under that, checkout does not open and nothing is charged. With fewer than 15 posts the DNA is marked as an early read.
Is it a subscription?
No. It is $19 once, for one account, and the page is yours to keep.
How is this different from the free Page Audit?
The Page Audit is free. It reads your captions and numbers and shows your usual views, your outliers and what they share. The Creator DNA goes further: it watches the videos, reads covers and comments, and writes the ideas to film next, with a line bank, openers and a 30 day plan.
Will this make my videos go viral?
No one can promise that, and we will not. It shows you what already worked for you, which is the best evidence you have, and what to try next. Ideas are suggestions, not a promise of views.
Who made this. Ames Create is an independent creative studio. Reading what works on a creator’s page and planning what to make next is what our team does every week for the creators we work with. The Creator DNA puts that read in your hands. Our free creator tools
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