Creator DNA · @firedbyfriday on Instagram · Nov 3, 2026Real exampleDownload PDF

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Your Creator DNA

Your hits have five things in common.

Read from 60 posts · a typical post of yours gets 38.1K views · 19 posts got double that or more · High confidence

Your formula

A skit that opens with a tease, about sales conference travel, under 20 seconds, posted in the morning.

12x

your usual views

Sales conference travel

Subject

4.6x

your usual views

Under 20 seconds

Length

3.9x

your usual views

Opens with a tease

Hook

1.9x

your usual views

Mornings

Timing

1.5x

your usual views

Skits and POVs

Format

Your hits are short, tease-first POVs about corporate absurdity, with a single caption setup and a visual payoff that needs no explanation, while your misses are longer vlogs with timestamps and no punchline.

What makes it yours: A deadpan corporate character who narrates his own suffering in exaggerated 'POV' and 'will never understand' setups, always signing off with a wink of irony rather than stating the joke outright.

Where to start this week

Your three S tier ideas. Film these first.

  1. 01S tier

    POV: you set 9 alarms for an 8:15 kickoff and slept through all of them

    On screen: “POV: you set 9 alarms for an 8:15 kickoff and slept through all 9”

    Open on a dark hotel room, phone buzzing on the nightstand. Cut to you sprinting out the door half dressed with a badge still around your neck from last night.

    First shot:
    Phone screen lighting up on a nightstand in a dark hotel room
    Ends:
    Door slams, you're gone, shot lingers on the untouched alarm clock still buzzing. Lets viewers fill in the disaster.
    Caption:
    The system failed me #conference #sko #worktravel
    Sales conference travelUnder 20 secondsOpens with a tease
  2. 02S tier

    POV: the conference hotel bar closes at 2 but your sales team doesn't know that

    On screen: “POV: the bar closed an hour ago and your team still hasn't left”

    Quick pan around an empty hotel lobby bar, chairs up on tables, one lone guy in a polo still holding a drink talking to the bartender who's clearly closing up.

    First shot:
    Wide shot of an empty hotel lobby bar with chairs stacked
    Ends:
    Bartender turns off the last light, guy keeps talking mid-sentence into the dark. Lands because it never explains, just shows.
    Caption:
    Road warriors never stop #sko #roadwarrior #worktravel
    Sales conference travelOpens with a teaseUnder 20 seconds
  3. 03S tier

    Blue collar workers will never understand the pain of a Slack message during PTO

    On screen: “Blue collar workers will never understand the pain of a Slack ping during PTO”

    Open relaxing in a hammock or pool, phone buzzes, you visibly deflate and reach for the laptop sitting just out of frame.

    First shot:
    Man relaxing poolside with a drink, phone face down beside him
    Ends:
    He opens the laptop poolside and starts typing, drink still in hand. Lands as the same absurd 'struggle' format that already works.
    Caption:
    The grind never stops #wfhlife #corporatelife #9tothrive
    Opens with a tease

Your next 30 days

  1. 1Post 3 times a week (you have been at about 3).
  2. 2Make 2 of those about blue collar vs remote work, 12 seconds or less. It has made 4 of your hits.
  3. 3Give sales conference travel one slot a week. It has 3 hits too.
  4. 4Bring back posts about golf and country club work: 2 hits, but nothing in 35 days.
  5. 5Use the last slot each week for one test from the ideas below, and judge every post after two days, not two hours.

What your hits do

  • The tease-first caption format, like "POV: You're 14 Marriott sodas deep at 1:17AM," sets up the whole joke before you ever cut to visuals.
  • A single clean visual payoff, like the closing door in the Marriott soda video, lets viewers fill in the rest instead of explaining it.

What to stop

  • Long day-in-the-life vlogs with timestamps, like the "Working From Home From the Golf Course" post, have no punchline and just trail off.
  • Straight-to-camera narration without a visual gag, like the airport brand deal vlog, reads as a normal travel log instead of a bit. Lead with a tease line and let the visual do the punchline.

Why each one counts

  • Sales conference travel. Your 4 posts about sales conference travel usually get 11x your usual views. Your other posts, 1.0x. 3 of your 19 hits have it.
  • Under 20 seconds. Your 23 posts under 20 seconds usually get 4.6x your usual views. Your other posts, 0.8x. 14 of your 19 hits have it.
  • Opens with a tease. Your 4 posts that open with a tease usually get 3.9x your usual views. Your other posts, 1.0x. 2 of your 19 hits have it.
  • Mornings. Your 14 posts that went up in the morning usually get 1.9x your usual views. Your other posts, 1.0x. 6 of your 19 hits have it.
  • Skits and POVs. Your 33 skits usually get 1.5x your usual views. Your other posts, 0.8x. 15 of your 19 hits have it.

Your hits look like this

Posts that got at least double your usual views. The number is how many times your usual.

Your lanes, ranked

What you post about, ranked by how many hits each one made

  • Blue collar vs remote work4 hits7 posts. A typical one gets 4.6x your usual views, your best one 64x.
  • Sales conference travel3 hits4 posts. A typical one gets 12x your usual views, your best one 150x.
  • Twin Peaks sponsored posts2 hits3 posts. A typical one gets 6.4x your usual views, your best one 8.8x.
  • Golf and country club work2 hits7 posts. A typical one gets 1.0x your usual views, your best one 19x.

Gone quiet

  • Golf and country club work: 2 hits, but nothing in 35 days.

How long to make it

What a typical post of yours gets at each length

  • 12 seconds or less176K views17 posts, 11 hitsYour best length
  • 13 to 25 seconds50.6K views13 posts, 4 hits
  • 26 to 45 seconds28.6K views24 posts, 3 hits
  • Over 45 seconds28.2K views6 posts, 1 hit

When to post

Mornings

Around 10am, your time. Your 14 posts there usually get 1.9x your usual views.

12 ideas, by lane

● S tier, film first● A tier● B tier, a test

Sales conference travel chaos

Your highest performing subject by far, built on the POV soda-count format from "14 Marriott sodas deep."

  1. 01S tier

    POV: you set 9 alarms for an 8:15 kickoff and slept through all of them

    On screen: “POV: you set 9 alarms for an 8:15 kickoff and slept through all 9”

    Open on a dark hotel room, phone buzzing on the nightstand. Cut to you sprinting out the door half dressed with a badge still around your neck from last night.

    First shot:
    Phone screen lighting up on a nightstand in a dark hotel room
    Ends:
    Door slams, you're gone, shot lingers on the untouched alarm clock still buzzing. Lets viewers fill in the disaster.
    Caption:
    The system failed me #conference #sko #worktravel
    Sales conference travelUnder 20 secondsOpens with a tease
  2. 02S tier

    POV: the conference hotel bar closes at 2 but your sales team doesn't know that

    On screen: “POV: the bar closed an hour ago and your team still hasn't left”

    Quick pan around an empty hotel lobby bar, chairs up on tables, one lone guy in a polo still holding a drink talking to the bartender who's clearly closing up.

    First shot:
    Wide shot of an empty hotel lobby bar with chairs stacked
    Ends:
    Bartender turns off the last light, guy keeps talking mid-sentence into the dark. Lands because it never explains, just shows.
    Caption:
    Road warriors never stop #sko #roadwarrior #worktravel
    Sales conference travelOpens with a teaseUnder 20 seconds
  3. 03A tier

    POV: you packed one blazer for a 4 day conference and wore it every day

    On screen: “POV: one blazer, 4 days, nobody noticed”

    Show the same blazer on a hanger across four quick cuts of different hotel rooms, each one messier than the last.

    First shot:
    Blazer hanging on a hotel closet door, day 1 clean
    Ends:
    Final cut shows the blazer visibly wrinkled and stained, you shrug at the mirror. Loops because every road warrior does this.
    Caption:
    Conference uniform #worktravel #sko #corporatelife
    Sales conference travelUnder 20 seconds
  4. 04B tier

    POV: the Uber driver asks how the conference is going and you just stare

    On screen: “POV: Uber driver asks how the conference is going”

    Sit in the back of an Uber in conference lanyard, driver asks a simple question, you take a beat too long to answer like you forgot how to speak.

    First shot:
    Back seat POV of an Uber dashboard, lanyard visible in frame
    Ends:
    You just say "it's going" and stare out the window. Deadpan ending works because it undercuts the question completely.
    Caption:
    It's going #worktravel #conference
    Sales conference travel

Blue collar vs remote work

Your second strongest lane and most consistent, proven by the "dual-monitor task" and "laptop in the sun" pair.

  1. 05S tier

    Blue collar workers will never understand the pain of a Slack message during PTO

    On screen: “Blue collar workers will never understand the pain of a Slack ping during PTO”

    Open relaxing in a hammock or pool, phone buzzes, you visibly deflate and reach for the laptop sitting just out of frame.

    First shot:
    Man relaxing poolside with a drink, phone face down beside him
    Ends:
    He opens the laptop poolside and starts typing, drink still in hand. Lands as the same absurd 'struggle' format that already works.
    Caption:
    The grind never stops #wfhlife #corporatelife #9tothrive
    Opens with a tease
  2. 06A tier

    Blue collar workers will never understand the pain of your Zoom background glitching

    On screen: “Blue collar workers will never understand the pain of a Zoom background fail”

    Sit at a desk on a call, background suddenly glitches to reveal you're actually in a messy garage or your car.

    First shot:
    Man on a video call at a clean desk, virtual background visible
    Ends:
    Background flickers to reveal the real messy room behind him, he freezes mid-sentence. Funny because it exposes the fakeness of WFH polish.
    Caption:
    Busted #wfhlife #corporatelife
    Skits and POVs
  3. 07A tier

    Blue collar workers will never understand the pain of a laptop that's 1% battery during a standup

    On screen: “Blue collar workers will never understand the pain of 1% battery mid-standup”

    Standing meeting on camera, you keep glancing down at the battery icon with mounting panic as you keep talking.

    First shot:
    Laptop screen close up showing 1 percent battery warning
    Ends:
    Screen goes black mid sentence, hard cut to black. Loops because the ending is the actual death of the call.
    Caption:
    RIP #wfhlife #corporatelife #9tothrive
    Opens with a tease
  4. 08B tier

    Blue collar workers will never understand the pain of your ergonomic chair breaking

    On screen: “Blue collar workers will never understand the pain of a broken $400 chair”

    Sit down into an expensive office chair and it slowly sinks to the floor mid-meeting.

    First shot:
    Man sitting at desk in an office chair, headset on
    Ends:
    Chair fully bottoms out, he's now eye level with the desk, keeps typing. Absurd visual gag closes it out.
    Caption:
    Still working though #wfhlife #corporatelife

Golf course remote work

A dormant hit maker, the "birdie before the workday" post proves the fast montage format still works when it has a clean ending.

  1. 09A tier

    Fitting 9 holes before your 9am standup, the montage

    On screen: “5:45 AM to 8:58 AM: how I get a round in before my 9am”

    Rapid timestamped montage: wake up at 5:45, golf course by 6, nine holes, shower, desk by 8:58, headphones on right as the call starts.

    First shot:
    Alarm clock reading 5:45 AM in a dark bedroom
    Ends:
    He clicks into the Zoom call exactly on time, out of breath but composed. Lands because the timing is the joke.
    Caption:
    Did you know you could just. #golflife #wfhlife #9tothrive
    Under 20 seconds
  2. 10B tier

    POV: your dentist appointment turns into 9 holes somehow

    On screen: “POV: the dentist appointment that became 9 holes”

    Start dressed for a dentist visit, quick cut shows you walking into a golf course instead, playing a few holes before cutting back to a waiting room selfie.

    First shot:
    Man checking his watch in dentist office attire
    Ends:
    Final shot is him in the dentist chair still holding a golf glove. Visual gag closes without over explaining.
    Caption:
    Priorities #golflife #wfhlife #9tothrive
    Skits and POVs
  3. 11B tier

    A day in the life of someone who works from the clubhouse

    On screen: “Day in the life of working from the clubhouse”

    Timestamped montage of answering emails between holes, taking a call at the turn, closing a deal at the 19th hole bar.

    First shot:
    Laptop open on a golf cart dashboard
    Ends:
    Final shot, he closes the laptop and orders another drink, toasting the camera. A clean, satisfied sign-off.
    Caption:
    Stay green out there #golflife #corporatelife #9tothrive
  4. 12B tier

    Blue collar workers will never understand the pain of a shanked drive during a client call

    On screen: “Blue collar workers will never understand the pain of shanking one on a client call”

    On a call while golfing, you shank a shot mid-sentence and have to pretend nothing happened.

    First shot:
    Man teeing off with earbuds in, phone in pocket
    Ends:
    Ball flies into the woods, he keeps talking calmly like nothing happened. Deadpan delivery sells it.
    Caption:
    Still closing #golflife #corporatelife
    Skits and POVs

On the calendar

Dates coming up in the next six weeks, in your lanes

  1. A tierVeterans Day, Nov 11

    Blue collar workers will never understand the pain of a three day weekend with no plans

    On screen: “Blue collar workers will never understand the pain of a holiday Monday with meetings still on it”

    Open relaxing on a Monday that should be a workday, phone buzzes with a 'quick call' request anyway, you answer it from the couch in pajamas.

    First shot:
    Man lounging on a couch in pajamas, TV on in background
    Ends:
    He answers the call still in pajamas, pretends to be dressed from the waist up. Lands on the classic WFH fakeout.
    Caption:
    Stay green out there #wfhlife #corporatelife
    Skits and POVsOpens with a tease
  2. S tierThanksgiving, Nov 26

    POV: you fly home for Thanksgiving and your layover turns into an 8 hour one

    On screen: “POV: a 2 hour layover becomes an 8 hour Thanksgiving ordeal”

    Open in an airport lounge chair with a half eaten pretzel, timestamp overlay ticking through increasingly later gate change announcements.

    First shot:
    Man slumped in an airport gate chair with a half eaten pretzel
    Ends:
    Final shot shows him asleep across three chairs as a gate agent announces another delay overhead. Visual payoff needs no narration.
    Caption:
    Road warrior struggles #worktravel #sko #conference
    Sales conference travelOpens with a teaseUnder 20 seconds
  3. B tierBlack Friday, Nov 27

    Blue collar workers will never understand the pain of working through Black Friday doorbusters

    On screen: “Blue collar workers will never understand the pain of doorbusters outside your WFH window”

    Sit at your desk on a normal workday while a split screen or cutaway shows chaos outside a store, you shrug and keep typing.

    First shot:
    Man at a desk glancing out a window at distant chaos
    Ends:
    He closes the blinds and goes back to typing, unaffected. Lands as a calm contrast to outside chaos.
    Caption:
    Another day at the desk #wfhlife #corporatelife #9tothrive
    Skits and POVs

Blue collar workers will never understand the pain of...

Each one opens on you mid-activity looking relaxed, drop the on-screen tease line, then a quick visual demonstration of the absurd 'struggle,' under 15 seconds, no narration needed.

  1. 1your AirPods dying during a standup you weren't paying attention to anyway
  2. 2a calendar invite with no agenda attached
  3. 3someone scheduling a meeting that could have been an email
  4. 4your laptop charger not reaching the couch
  5. 5a Slack huddle instead of just calling you
  6. 6your VPN kicking you off during a deal close
  7. 7a coworker replying all to the entire company
  8. 8the struggle of finding a quiet room for a call at the airport lounge
  9. 9a 'quick sync' that runs 45 minutes over
  10. 10your second monitor arm not being adjustable enough
  11. 11a meeting invite titled 'Re: Re: Re: Quick question'
  12. 12your noise canceling headphones running out mid flight
  13. 13someone asking 'can you see my screen' for the fifth time
  14. 14a standing desk that won't stay up
  15. 15getting added to a project thread with 47 unread messages

Openers in your voice

The first line, and what is on screen under it

  • “POV: the hotel coffee maker is your only source of joy left”

    Shot: Close up of a tiny hotel room coffee maker brewing

  • “Blue collar workers will never understand the pain of a double booked calendar”

    Shot: Man staring at two overlapping meeting invites on a laptop screen

  • “POV: you've said 'can everyone see my screen' four times today”

    Shot: Laptop screen showing a stuck loading share screen

  • “Did you know you could just leave your camera off the whole meeting”

    Shot: Man pointing at camera, webcam light clearly off behind him

  • “POV: the minibar is cheaper than therapy tonight”

    Shot: Hand opening a small hotel minibar fridge

  • “Blue collar workers will never understand the pain of a reply-all apology email”

    Shot: Close up of inbox flooded with new unread messages

  • “POV: your badge lanyard never came off after day one”

    Shot: Man asleep in bed still wearing a conference lanyard

  • “Stay green out there, this one's for the road warriors”

    Shot: Wide shot of a rolling suitcase by a hotel room door

Hooks to steal from your own hits

  • POV: you're [number] Marriott sodas deep at [time] and you have an [early event] kickoff

    From “Trigger warning to my road warriors #corporatelife #sko #conference #r…”, 150x

  • Remote mf***s be like 'I can't stand this job' meanwhile their day genuinely looks like [this]

    From “Another brutal day in the trenches #wfhlife #corporatelife”, 104x

  • Blue collar workers will never understand the pain of [task] when you were just [activity]

    From “#relateable #corporatelife #bluecollar #9tothrive #wfhlife”, 64x

  • Blue collar workers will never understand the pain of [struggle] in [setting]

    From “Truly such a hard life #bluecollar #9to5 #workfromanywhere #wfh”, 43x

  • POV: you woke up [number] minutes before kickoff after [chaotic night detail]

    From “All the lights on too 😭 #conference #sko #sales #worktravel”, 19x

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How this DNA was made

We read your last 60 public posts that are over two days old and not pinned. Your usual views is what a typical post of yours gets: half your posts got more, half got less. A hit is a post with at least double your usual views. A pattern counts when at least 3 posts have it, at least 3 do not, and its posts usually get at least 1.25x your usual views. Formats, hooks and subjects are read by AI from your captions and the covers of 59 posts. AI also watched 12 of your videos with sound and read the top comments under 3 of your hits. Ideas are suggestions, not a promise of views.