Seth Goblin
Comedy creator and MindSquire co-founder. Deadpan workplace bits: the job, the break room, the hot dogs.
Comedy · TikTok · Updated Sep 23, 2026 · Ames Create network
Seth Goblin is a comedy creator and one half of MindSquire. On his own channels he plays it deadpan: the job, the break room, the hot dogs. His top TikTok has passed 76 million views and TikTok is where most people find him. Ames Create represents him for brand partnerships.
Questions people ask
Who is Seth Goblin?
Seth Goblin is a comedy creator and one half of MindSquire. On his own channels he plays it deadpan: the job, the break room, the hot dogs. His top TikTok has passed 76 million views, and TikTok is where most people find him. Ames Create represents him for brand partnerships; the live numbers are on his media kit.
Is Seth Goblin in MindSquire?
Yes. He co-founded MindSquire with Brady Arthur and runs his solo channels alongside it.
What is the Seth Goblin hot dog video?
The hot dogs at work, the meal prep, the weekend shifts. They are recurring bits, and the fastest way to the one you are thinking of is his TikTok.
What is Seth Goblin’s real name? How old is he?
He goes by Seth Goblin and keeps the rest off the internet. So do we.
Where can I find Seth Goblin?
TikTok @sethgoblin, Instagram @sethgoblin, YouTube @SethGoblin.
How do brands work with Seth Goblin?
Through Ames Create. His engagement is among the highest in our network. Read the media kit, then reach our team.
Our read
Ames Create works on the strategy, creative and business behind this creator. This is our view, not a fact table.
The format. Seth never breaks. The setting is always ordinary, a shift, a lunch, a meal prep, and he treats it with total seriousness. He explains nothing, and that is what makes people watch it twice.
Why it travels. Deadpan is the most quotable register on the internet. His lines get lifted into captions and group chats, and his audience talks back more than most, because they feel in on it.
Brand fit. Food, workwear, tools, anything that belongs in a break room. A product can sit in frame for a whole video and never get pointed at, which is the kind of integration people do not skip.
Related creators
| MindSquireComedy duo, Brady Arthur and Seth Goblin, behind one of the most shared IRL prank channels online. | Comedy |
| Brady ArthurPrankster and comedy creator who co-founded the public-prank channel MindSquire with Seth Goblin, and posts skits on his own channels. | Comedy |
| SeanSauceComedy creator going viral since 2016, first behind the camera and now in front of it. | Comedy |
| Khan AsadiPrank creator who films stunts and awkward conversations with strangers in stores, malls and campuses, and live streams the rest. | Comedy |
| Fred BeyerYouTube prankster, known as Derf, who films loud public stunts and trolls sports fans and athletes in long videos. | Comedy |
| Ross SmithComedy creator from Columbus, Ohio who has made videos with his grandmother, Granny, since the Vine days. | Comedy |
Sources: Seth Goblin’s TikTok, Instagram and YouTube channels; Seth Goblin media kit, Ames Create.
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