Natalie Noel

Is Natalie Noel still David’s assistant? What does Natalie Noel do now?

Natalie Noel stopped being described as David Dobrik’s assistant years ago, and as of November 2026 we found no report that she has left his company. The record, in order: Tubefilter called her his executive assistant in July 2020; by March 2021 Tubefilter called her his chief of staff and head of brand at Dispo. On October 28, 2022, Sports Illustrated, citing Deadline, reported that she had been promoted to president of David Dobrik LLC, overseeing digital content strategy and new ventures and serving as his talent manager. She told Deadline, “I could not be prouder to stand beside him,” and Dobrik said she “has always been my voice of reason.” When Dobrik returned to YouTube in January 2025 after nearly three years away, Tubefilter reported he had traveled the world “alongside pals like Ilya Fedorovich and Natalie Noel.” We have not found a newer statement of her title.

What happened to Natalie Noel and Todd? Why did Natalie Noel and Toddy Smith break up, and is she still with him?

Natalie Noel and Toddy Smith, a fellow Vlog Squad member, were reported as a couple in 2021, and we found no announcement from either of them, or report in an outlet we accept, saying they broke up or why. Dexerto reported on July 11, 2021 that “Natalie’s boyfriend Toddy Smith” attended her Sports Illustrated runway show in Miami, “seemingly quashing breakup rumors.” Insider described Smith in March 2021 as a former Vine star who began vlogging with Dobrik in 2015. Pages that claim to explain a split cite no on-record source, so we do not repeat them. Whether she is single or dating someone now is not something we cover.

Why is Natalie Noel famous?

Natalie Noel is famous first as the friend behind the camera in David Dobrik’s vlogs, the assistant who kept the shoots running, and then in her own right as a model and Instagram creator. Sports Illustrated named her a Swimsuit Rookie in March 2021, and swimsuit editor MJ Day said she “has created her own success story through her entrepreneurial spirit, business acumen, and relatable mentality,” per Tubefilter. Tubefilter put her Instagram at 4.1 million followers at the time and reported that she sold her own merchandise.

What was the Natalie Noel controversy?

The controversy people search is the March 2021 fallout around the Vlog Squad, and Natalie Noel was one of the few members to speak publicly about it. Tubefilter reported that an Insider investigation published that month carried allegations against a former Vlog Squad member over a 2018 video shoot; investors cut ties with Dispo, and on March 22, 2021 Dobrik stepped down from Dispo’s board and left the company. Natalie was not the person accused. Per Insider, she wrote that because of the severity of the allegations “it’s taken me time to process,” and that she acknowledged and supported those who came forward: “I stand by the victims.” Dexerto dated her statement to an Instagram story on March 23, 2021. We found no other controversy about her in an outlet we accept.

Was Natalie Noel in Sports Illustrated?

Yes, Natalie Noel modeled for the Sports Illustrated Swimsuit Issue in 2021 and 2022. Tubefilter reported on March 4, 2021 that she was cast as a Rookie, shot at the Hard Rock Hollywood. On July 10, 2021 she walked the SI Swimsuit runway show at the Mondrian in Miami, and Dobrik posted, “Oh my God, that was Natalie!” per Dexerto. She returned for the 2022 issue, photographed by Yu Tsai in Belize, per Sports Illustrated, which said her 2021 Rookie shoot was her first modeling shoot. She told SI, “I didn’t even think that was a possibility for somebody like me.”

Is Natalie Noel dating David Dobrik?

No, Natalie Noel and David Dobrik have denied dating: Insider reported in March 2021 that the childhood friends “have denied multiple romance rumors.” Their public relationship is a working one: she runs his company, and on her 2022 promotion she called him “my favorite business partner and forever friend,” per Sports Illustrated.

How old is Natalie Noel? What is her real name, and is it Natalie Noelle?

Natalie Noel is 29 as of November 2026, born December 1, 1996, per Famous Birthdays. Her name is Natalie Mariduena, as printed by Insider and Sports Illustrated; Famous Birthdays lists her full name as Natalina Noel Mariduena, which matches her Instagram handle, @natalinanoel. “Natalie Noelle” is a common misspelling of the same person. She has not published a height, and we do not guess.

Where is Natalie Noel from?

Natalie Noel was born in Lake Forest, Illinois, per Famous Birthdays. She told Sports Illustrated in 2022 that she grew up in a small town, played soccer from age 4 through college and majored in environmental science. She and Dobrik have been friends since childhood, per Insider.

Where can I watch Natalie Noel?

Natalie Noel posts on Instagram as @natalinanoel, which Tubefilter put at 4.1 million followers in March 2021; we could not read a current count in November 2026. She appears in David Dobrik’s vlogs on his YouTube channel, including his January 2025 return, and her SI Swimsuit shoots are covered on Sports Illustrated.

What is Natalie Noel’s net worth?

Natalie Noel does not publish a number and neither do we.

Who is Natalie Noel dating now? What about her sister or family?

Not something we cover.

Who represents Natalie Noel?

Natalie Noel was signed in July 2020 by Digital Brand Architects, the UTA-owned influencer management firm, per Tubefilter, and we found no newer report of a change. Ames Create does not represent her; we cover her because people keep asking whether she still works for David Dobrik and what happened with Toddy Smith, and the first half of that is on the record. If that changes, this entry will say so.

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