Free creator toolsPricing
What should I charge? Sponsorship Rate Calculator for TikTok, Instagram and YouTube
Type your handle. We pull your real views and show what to charge for a sponsored post, with the math on the page.
Rate Calculator
Ready- Free
- No account
- No login to your socials
What you get back
ExampleYour normal
48,200 views a Reel
The median of your last 12 Reels, pulled live. Not your best one.
A price range from your real views
A number you can say out loud, and the work behind it. This is what comes back when you type a handle.
01
Your normal, from your real posts
The median views of your last 12 posts, pulled live. Not your follower count, and not your best video.
02
A range you can defend
Your normal multiplied by a published rate per thousand views. A low and a high, so you know where to start and where to hold.
03
What the extras are worth
Turn on paid ad use or exclusivity and watch the number move. Those are separate rights, and they are easy to give away without noticing.
04
Every number sourced
Each range is quoted from a published source that is named and linked. Nothing on the page is a number we made up.
How it works
Type your handle
Pick the platform and type it the way it appears on your profile. Public accounts only.
We pull your posts
Your recent posts and their view counts. The same numbers anyone can see on your page.
You get a range
A low and a high for one sponsored post, and what usage and exclusivity add.
Built by our team
What makes it worth using
It uses your real numbers
You do not type your views in. We pull them, so the answer starts from what your posts did, not what you remember.
The math is on the page
Views, the rate per thousand and each add-on, line by line. You can show a brand exactly how you got there.
Free, with no account
No sign-up, no email wall and no login to your socials. A few lookups a day each keeps it free for everyone.
Honest about what it is
A starting range from published benchmarks, narrowed to where two of them agree. It cannot see your audience or the brand’s goal, and it says so.
How much should I charge for a sponsored post?
The short answer: the views your posts usually get, divided by 1,000, times a rate for the format. Then add for any rights the brand wants on top. Three steps, all of them on the page when you run it.
Your normal. We take your last 12 posts and find the median: the one in the middle. An average gets dragged up by one viral post and sets you up to promise views you will not usually deliver. Pinned posts are left out, and so are posts under 48 hours old, because their views are still climbing.
The rate. Your normal, divided by 1,000, times a rate per thousand views for the format:
| Format | Per 1,000 views | Source |
|---|---|---|
| TikTok: video | $10 to $25 | Modash and Karat |
| Instagram: Reel | $15 to $35 | Modash and Karat |
| YouTube: integration | $15 to $30 | Modash and Influencer Marketing Hub |
| YouTube: dedicated video | $50 to $75 | Modash and Karat |
The extras. If the brand wants to run your video as a paid ad, add 15% to 35% of the base for each 30 days. If they want you to stay away from competitors, add 10% to 15% for each 30 days. Both are optional in the tool, and both should be optional in the deal.
What to charge at 1,000, 10,000 and 100,000 views
Find the row closest to what your posts usually get. Each price is for one sponsored post, before usage rights or exclusivity.
| Usual views | TikTok | Instagram Reel | YouTube integration | YouTube dedicated |
|---|---|---|---|---|
| 1,000 | $10 to $25 | $15 to $35 | $15 to $30 | $50 to $75 |
| 5,000 | $50 to $125 | $75 to $175 | $75 to $150 | $250 to $375 |
| 10,000 | $100 to $250 | $150 to $350 | $150 to $300 | $500 to $750 |
| 25,000 | $250 to $650 | $375 to $900 | $375 to $750 | $1,250 to $1,900 |
| 50,000 | $500 to $1,250 | $750 to $1,750 | $750 to $1,500 | $2,500 to $3,750 |
| 100,000 | $1,000 to $2,500 | $1,500 to $3,500 | $1,500 to $3,000 | $5,000 to $7,500 |
| 250,000 | $2,500 to $6,250 | $3,750 to $8,750 | $3,750 to $7,500 | $12,500 to $18,750 |
Swipe the table sideways for Instagram and YouTube.
These are the same rates as above, multiplied out and rounded to a figure you would quote. Where a range comes out under $100, the views math is too small to be the whole answer. At that size, price the time it takes you to make the video.
How much to charge for a TikTok sponsorship
About $10 to $25 for every 1,000 views your TikToks usually get. That is the band where Modash ($7 to $25) and Karat ($10 to $30) agree.
If your videos usually get 20,000 views, one sponsored TikTok is $200 to $500. If the brand wants to run it as a Spark Ad, that is paid ad use, and it is priced on top.
The TikTok Sponsorship Rate Calculator goes further: a rate table by views, what to charge for Spark Ads, and how TikTok One and Creator Rewards differ from a brand deal.
How much to charge for an Instagram Reel
About $15 to $35 for every 1,000 views your Reels usually get, which is where Modash ($15 to $45) and Karat ($15 to $35) agree.
If your Reels usually get 20,000 views, one sponsored Reel is $300 to $700. A partnership ad, where the brand boosts your Reel from its own ad account, is paid ad use and is priced on top. We do not price Stories or photo posts.
The Instagram Sponsorship Rate Calculator goes further: a Reel rate table by views, what to charge for partnership ads and whitelisting, and what to do about Stories and carousels.
How much to charge for a YouTube sponsorship: integration or dedicated video
On YouTube the price depends on how much of the video the brand gets, and on your usual views more than your subscribers.
An integration is a 60 to 90 second mention inside your own video. About $15 to $30 per 1,000 views, where Modash ($15 to $35) and Influencer Marketing Hub ($15 to $30) agree. On a channel that usually gets 20,000 views a video, that is $300 to $600.
A dedicated video is a whole video about the brand. About $50 to $75 per 1,000 views, where Modash ($50 to $75) and Karat ($30 to $80) agree. On the same channel, that is $1,000 to $1,500.
These are long-form rates. We do not show a rate for Shorts.
The YouTube Sponsorship Rate Calculator goes further: a rate table by views, integration against dedicated video, how many subscribers you need, and how a sponsorship differs from ad revenue.
What should I charge with 10k followers?
Most price lists you will find are sorted by follower count. For the smallest tier, 1,000 to 10,000 followers, two well-known ones say:
- Shopify (updated June 2026): Instagram $25 to $150 a post, TikTok $5 to $200, YouTube $200 to $1,000.
- Hootsuite (updated October 2026): Instagram $20 to $200 a post, TikTok $20 to $500, YouTube $100 to $500.
The bands are wide, and the two lists do not match. That is the trouble with pricing from followers: the count does not say how many people see a post. Two accounts with 10,000 followers each can get very different views, and the views are what the brand is buying.
So we price from views. If your posts usually get 10,000 views, the math gives $100 to $250 for a TikTok and $150 to $350 for a Reel. Type your handle above and it uses your own number.
Sponsorship rates per 1,000 views (CPM), and where they come from
None of these numbers is ours. Each range is the band where two published benchmarks agree, and we would rather show you the sources than ask you to trust us.
Rates last checked: October 2026
- Modash, “Influencer marketing CPM benchmarks” · March 2026Estimated CPM ranges by format for US and UK creators: TikTok videos $7 to $25, Instagram Reels $15 to $45, YouTube integrations $15 to $35, YouTube dedicated videos $50 to $75 and up. The author says they come from experience and conversations, not a large study.
- Influencer Marketing Hub, “YouTube influencer rates” · August 2026YouTube sponsorship CPMs frequently fall between $15 and $30, depending on niche, audience geography and creator demand.
- Karat, “How much to charge for a brand deal” · undatedLists rates per 1,000 views by format: Instagram Reel $15 to $35, TikTok integrated mention $15 to $40, TikTok dedicated video $25 to $60, YouTube sponsored segment (a 60 to 90 second mid-roll) $20 to $50, YouTube dedicated video $30 to $80.
- Karat, “How creators should price brand deals” · undatedGives typical rates for sponsored content per 1,000 views: Instagram Reels and TikTok $10 to $30, YouTube long-form $20 to $50.
- Shopify, “Influencer pricing” · updated June 2026Gives one example: beauty content on TikTok might command $10 to $20 per 1,000 views.
- Agentio, “The 2026 YouTube creator marketing playbook” · January 2026From more than 10,000 YouTube integrations run on its platform, what brands paid per 1,000 views averaged $22 for channels over 300,000 views a video, $28 for channels at 50,000 to 300,000, and $51 for channels under 50,000.
- Aspire, “How brands and creators are navigating content usage rights in 2026” · 2026From a survey of nearly 900 marketers and creators: many creators charge 15% to 35% of their base rate per 30 days of usage, with 30 days as the usual starting window.
- Creator Wizard (Justin Moore), “How to calculate your sponsorship price” · undatedPrice from the views of your last ten posts with outliers removed. Add 10% of the base for each 30 days of exclusivity. Avoid perpetual usage unless the fee is many times your usual.
Published benchmarks are soft, and the better ones say so themselves. They also disagree, sometimes by a lot, which is why each range here is the part two of them agree on and not one source’s word. Every source is listed with what it says, including where it runs higher or lower than the range we show.
What a views-based rate cannot see
- Your niche. Some audiences are worth far more to a brand. Creators Agency looked at more than 4,000 sponsored deliverables and found about 90% of finance and business YouTube integrations were paid between $50 and $200 per 1,000 views, well above the general range here.
- The brand’s goal. A launch that needs reach and a brand that only cares about sales value the same post differently.
- Your audience. Who watches matters as much as how many. A small audience a brand cannot reach any other way is worth more per view.
- Your engagement. Comments, saves and shares tell a brand the people watching care. The calculator reads views only.
- Your track record. If a past post sold product, that is worth more than any benchmark. Bring the receipt.
- The work. A shoot with travel, props or a second person costs you more to make. The fee should cover it.
A calculator cannot see any of that. You can. Use the range as the floor of the conversation, not the ceiling.
Questions people ask
How much should I charge for a sponsored post?
Start from what your posts usually get, not from your follower count. Take the median views of your recent posts, divide by 1,000, and multiply by a rate per thousand views for your platform. Published benchmarks agree on about $10 to $25 for a TikTok, $15 to $35 for an Instagram Reel and $15 to $30 for a YouTube integration. The Rate Calculator does that math from your real numbers and links the sources.
How much should I charge for a brand deal?
Price the post first, then the rights. The post is your usual views, divided by 1,000, times the rate for the format. Then add for anything the brand wants beyond you posting it: 15% to 35% of the base for each 30 days they run it as a paid ad, and 10% to 15% for each 30 days you stay away from their competitors. Those extras are where a brand deal is most often underpriced. If the offer is already in your inbox, the Brand Deal Checker reads the terms.
How much should I charge for a sponsored TikTok?
About $10 to $25 for every 1,000 views your TikToks usually get. That is where Modash ($7 to $25) and Karat ($10 to $30) agree. If your videos usually get 20,000 views, that is $200 to $500 for one sponsored video, before usage rights or exclusivity.
How much should I charge for an Instagram Reel?
About $15 to $35 for every 1,000 views your Reels usually get, which is where Modash ($15 to $45) and Karat ($15 to $35) agree. If your Reels usually get 20,000 views, that is $300 to $700 for one sponsored Reel. Stories and photo posts are not priced here, because we have not found a per-view benchmark for them that we trust.
How much should I charge for a YouTube sponsorship?
It depends on how much of the video the brand gets. An integration, a 60 to 90 second mention inside your own video, is about $15 to $30 per 1,000 views. A dedicated video, where the whole video is about the brand, is about $50 to $75. On a channel that usually gets 20,000 views a video, that is $300 to $600 for an integration and $1,000 to $1,500 for a dedicated video.
How much should I charge with 10k followers?
It depends on your views more than your followers. For accounts with 1,000 to 10,000 followers, Shopify lists $25 to $150 for an Instagram post and $5 to $200 for a TikTok. Those bands are wide because follower count does not say how many people see a post. If your posts usually get 10,000 views, the views math gives $100 to $250 for a TikTok and $150 to $350 for a Reel.
Is a sponsorship priced per follower or per view?
Both are used. Follower tiers are the older shortcut, and many brand-side price lists still use them. We price from views because a brand is paying for the people who see the post. Two accounts with the same follower count can get very different views, and a price built on your normal views is easier to defend when a brand pushes back.
Is the $100 per 10,000 followers rule still accurate?
It is a shortcut, not a price. Hootsuite describes it as a benchmark many brands use and says the actual base rate still has to be worked out. It ignores what your posts do. An account with 10,000 followers whose Reels usually get 10,000 views comes out at $150 to $350 on views, not $100. If your views are well under your follower count, the rule can also run high.
How much do brands pay per 1,000 views?
For sponsored posts, published benchmarks put it at about $10 to $25 on TikTok, $15 to $35 for Instagram Reels, $15 to $30 for a YouTube integration and $50 to $75 for a dedicated YouTube video. That is the price of a sponsorship, also called a sponsorship CPM. It is not the same as what a platform pays you in ad revenue.
Does engagement rate affect my sponsorship rate?
It can, and the calculator does not see it. Brands look at likes, comments and saves as a sign that the people watching care. Strong engagement is a reason to quote in the upper half of your range, and worth showing in your pitch. It does not change the views a post delivers, which is what the base price is built on.
What are usage rights, and why do they cost extra?
Usage rights are what the brand may do with your video beyond you posting it. Running it as a paid ad (also called whitelisting, Spark Ads or partnership ads) is the big one: your face and your work become their advertising. It is a separate right, usually priced per 30 days. A 2026 survey by Aspire found many creators charge 15% to 35% of their base rate for each 30 days.
What is exclusivity worth?
Exclusivity means you agree not to work with the brand’s competitors for a set time. You are being paid for deals you will turn down, so it should add to the fee. A common starting point is 10% of the base for each 30 days, and more in crowded categories where you would otherwise have several offers.
Does this work for UGC rates?
No. UGC is a video you make for the brand to post on its own channels, so your views are not part of the deal. It is usually priced per video for the work, plus usage. This calculator prices a post on your own page, where the views are what the brand is buying.
Is this an influencer rate calculator?
Yes. Creator or influencer: whatever a brand calls you, the math is the same. It prices one sponsored post from the views your posts usually get on TikTok, Instagram Reels or YouTube, and shows what paid ad use and exclusivity add on top.
Why is it a range and not one number?
Because the same views are worth different amounts to different brands. Where your audience lives, what niche you are in, whether your posts have sold before and what the brand is trying to do all move the number. The range is the honest answer. Start in the upper half and let the brand respond.
I have a small account. Is this for me?
Yes. The math is the same at every size. For very small accounts the views math gives a small number, and the tool says so: when the range comes out under $100, price your time to make the video, not only the reach.
Which platforms does it read?
TikTok, Instagram Reels and YouTube long-form. We do not show a rate for YouTube Shorts or for Stories, because we have not found a published benchmark for them that we trust enough to put in front of you.
Is the Rate Calculator free? Do I need to log in?
It is free, with no account and no login. It reads view counts that are already public on your profile. Each person gets a few lookups a day, which keeps it free for everyone. Already have an offer in hand? The Brand Deal Checker reads the terms.
More free tools
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
Last updated .