Free creator toolsRate Calculator · Instagram
What should I charge on Instagram?
Instagram Sponsorship Rate Calculator for sponsored Reels and brand deals
Type your Instagram handle. We pull the real views on your Reels and show what to charge for a sponsored one, with the math on the page.
Instagram Rate Calculator
ReadyNot on Instagram? The full Rate Calculator covers TikTok and YouTube.
- Free
- No account
- No login to your socials
What you get back
ExampleYour normal
48,200 views a Reel
The median of your last 12 Reels, pulled live. Not your best one.
A Reel rate from your real views
A number you can say to a brand, and the work behind it. This is what comes back when you type your Instagram handle.
01
Your normal on Reels
The median views of your last 12 Reels, read from your profile. Not your follower count, and not the one that went viral.
02
A range for one sponsored Reel
Your normal multiplied by $15 to $35 per 1,000 views. A low and a high, so you know where to start and where to hold.
03
What partnership ads add
Turn on paid ad use or exclusivity and watch the number move. On Instagram that is a partnership ad, and the permission is one toggle away from being given for free.
04
Every number sourced
The Reel rate and each add-on come from published sources that are named and linked. Nothing on the page is a number we made up.
How it works
Type your Instagram handle
The way it appears on your profile. Public accounts only.
We read your Reels
Your recent Reels and their public view counts. Nothing private.
You get a range
A low and a high for one sponsored Reel, and what partnership ads and exclusivity add.
Built by our team
What makes it worth using
You do not type your stats in
Most Instagram calculators ask for your followers and engagement rate. This one reads your handle, so the answer starts from what your Reels did.
Priced from views, not followers
A brand is paying for the people who see the Reel. Your median views say that. Your follower count does not.
The math is on the page
Views, the rate per thousand and each add-on, line by line. You can show a brand exactly how you got there.
Honest about what it is
A starting range for a Reel, from published benchmarks narrowed to where two of them agree. It does not price Stories or photo posts, and it says so.
How much should I charge for a sponsored Reel?
The short answer: about $15 to $35 for every 1,000 views your Reels usually get, plus anything the brand wants beyond the post.
Start from your normal. Take your last 12 Reels and find the median: the one in the middle. Leave out pinned Reels and anything under 48 hours old. One viral Reel drags an average up and sets you up to promise views you will not usually deliver.
Multiply by the rate. Your normal, divided by 1,000, times $15 to $35. That is the band where Modash ($15 to $45) and Karat ($15 to $35) agree. On the made-up account at the top of this page, 48,200 views a Reel comes to $700 to $1,700.
Add the extras. A partnership ad, a repost on the brand’s account and exclusivity are separate rights. They are priced on top, and each is optional. With 30 days of paid ad use, the same account quotes $800 to $2,300.
Instagram Reel sponsorship rates by views
Find the row closest to what your Reels usually get. Each figure is for one sponsored Reel.
| Usual views | The Reel | With 30 days as a partnership ad | With 30 days of exclusivity |
|---|---|---|---|
| 1,000 | $15 to $35 | $20 to $45 | $20 to $40 |
| 5,000 | $75 to $175 | $85 to $225 | $85 to $200 |
| 10,000 | $150 to $350 | $175 to $475 | $165 to $400 |
| 25,000 | $375 to $900 | $425 to $1,200 | $415 to $1,025 |
| 50,000 | $750 to $1,750 | $875 to $2,350 | $825 to $2,025 |
| 100,000 | $1,500 to $3,500 | $1,725 to $4,750 | $1,650 to $4,050 |
| 250,000 | $3,750 to $8,750 | $4,300 to $11,800 | $4,125 to $10,050 |
| 500,000 | $7,500 to $17,500 | $8,650 to $23,750 | $8,250 to $20,150 |
Swipe the table sideways for partnership ads and exclusivity.
Each range is $15 to $35 per 1,000 views, rounded to a figure you would quote. Where it comes out under $100, the views math is too small to be the whole answer. At that size, price the time it takes you to make the Reel.
Partnership ads, whitelisting and usage rights: what to charge
A partnership ad is your Reel, run as an ad with your handle on it, paid for by the brand. You may know it as whitelisting, or as a branded content ad, which is what Instagram used to call it.
Instagram’s help center describes two ways you give that permission. One is the “Allow brand partner to boost” toggle, when the brand is tagged with the paid partnership label. The other is the “Get partnership ad code” toggle, which gives you a code to send them. Instagram notes a code can be used by up to 2 advertisers at a time.
Either one is paid ad use, so price it before you turn it on. Many creators charge 15% to 35% of the base fee for each 30 days, according to a 2026 survey by Aspire. Put the start and end dates in the agreement, and ask the brand to stop the ad when the term ends.
A repost on the brand’s own feed, with no ad spend behind it, is a smaller ask. It is still worth naming in the agreement, with a time limit.
What about Stories, carousels and photo posts?
This calculator prices a Reel and nothing else. The published rates we use are per 1,000 views, and Reels are the Instagram format whose view counts the tool can read.
Brands often ask for a package: a Reel, a few Stories, maybe a carousel. Price the Reel here, then list every other piece as its own line with its own fee. We have not found a per-view benchmark for Stories or photo posts that we trust, so we would rather show nothing than a number we made up.
What should I charge on Instagram with 10k followers?
Most Instagram price lists are sorted by followers. For 1,000 to 10,000 followers, Shopify lists $25 to $150 a post and Hootsuite lists $20 to $200.
Those bands are wide for a reason. A follower count does not say how many people see a Reel, so two accounts with 10,000 followers can get very different views. The views are what the brand is buying.
If your Reels usually get 10,000 views, the math gives $150 to $350 for one sponsored Reel. Type your handle at the top and it uses your own number.
Brand deal, Creator Marketplace or Instagram payouts: which money is this?
Three kinds of money get mixed up when you search for an Instagram calculator. Only the first is priced here.
- A brand deal. A brand pays you to post about it. This is the number this page works out.
- Meta Creator Marketplace. Meta’s own place for brands to find creators. Instagram says creators must be at least 18, have a professional, public account and have a minimum of 1,000 followers. It is one place deals come from, not the only one, and the pricing questions are the same.
- What Instagram pays. Anything Instagram itself pays creators comes from Instagram, not from a brand. That is a different number with its own rules. We do not estimate it here.
Got an offer already? Is this brand deal legit? reads the email and the terms. Want to know which Reels are worth showing a brand? The Instagram Reels Audit finds them.
Where the Instagram numbers come from
None of these numbers is ours. The Reel range is the band where two published benchmarks agree, and each add-on is quoted from a named source.
Rates last checked: October 2026
- Modash, “Influencer marketing CPM benchmarks” · March 2026Estimated CPM ranges by format for US and UK creators: TikTok videos $7 to $25, Instagram Reels $15 to $45, YouTube integrations $15 to $35, YouTube dedicated videos $50 to $75 and up. The author says they come from experience and conversations, not a large study.
- Karat, “How much to charge for a brand deal” · undatedLists rates per 1,000 views by format: Instagram Reel $15 to $35, TikTok integrated mention $15 to $40, TikTok dedicated video $25 to $60, YouTube sponsored segment (a 60 to 90 second mid-roll) $20 to $50, YouTube dedicated video $30 to $80.
- Aspire, “How brands and creators are navigating content usage rights in 2026” · 2026From a survey of nearly 900 marketers and creators: many creators charge 15% to 35% of their base rate per 30 days of usage, with 30 days as the usual starting window.
- Creator Wizard (Justin Moore), “How to calculate your sponsorship price” · undatedPrice from the views of your last ten posts with outliers removed. Add 10% of the base for each 30 days of exclusivity. Avoid perpetual usage unless the fee is many times your usual.
- Instagram Help Center, “Manage content-level permissions for partnership ads”Instagram’s own page, for what this page says about partnership ad permissions.
- Instagram Help Center, “How to use the paid partnership label to tag organic branded content on Instagram”Instagram’s own page, for what this page says about the paid partnership label.
- Instagram Help Center, “Eligibility requirements for creators on Meta Creator Marketplace”Instagram’s own page, for what this page says about Meta Creator Marketplace.
The rates for TikTok and YouTube, and the full list of sources, are on the Sponsorship Rate Calculator.
Questions people ask
How much should I charge for a Reel on Instagram?
About $15 to $35 for every 1,000 views your Reels usually get. That is where Modash ($15 to $45) and Karat ($15 to $35) agree. If your Reels usually get 10,000 views, one sponsored Reel is $150 to $350. At 100,000 views it is $1,500 to $3,500. Usage rights and exclusivity are priced on top.
How much do influencers charge per Reel?
It depends on the views the Reel is likely to get, which is why two creators with the same follower count charge differently. Published benchmarks put a sponsored Reel at $15 to $35 per 1,000 views. Type your handle and the calculator multiplies that by the median views of your last 12 Reels.
How much should I charge for usage rights or whitelisting on Instagram?
Start from 15% to 35% of the base fee for each 30 days the brand runs your Reel as a paid ad, the range a 2026 survey by Aspire found many creators charge. On the made-up account on this page, 48,200 views a Reel, 30 days adds $100 to $600 to a base of $700 to $1,700. Whitelisting is the older word for this. Instagram now calls it a partnership ad.
What is a partnership ad code on Instagram?
It is how you give a brand permission to run one of your posts as an ad from your handle. Instagram’s help center describes two ways: turning on “Allow brand partner to boost” when the brand is tagged with the paid partnership label, or turning on “Get partnership ad code” and sending the brand the code. Either one is paid ad use, so price it before you share it.
How much should I charge for exclusivity on Instagram?
A common starting point is 10% to 15% of the base fee for each 30 days you agree not to work with the brand’s competitors. You are being paid for the deals you will turn down, so the wider the category and the longer the term, the more it should add.
Does it price Stories, carousels or photo posts?
No. It prices one sponsored Reel, because the published rates we trust are per 1,000 views, and Reels are the Instagram format whose view counts the tool can read. If a brand wants Stories or a carousel as well, list each one as its own line in the deal. We have not found a sourced per-view rate for them, so we do not show one.
What should I charge on Instagram with 10k followers?
It depends on your views more than your followers. For accounts with 1,000 to 10,000 followers, Shopify lists $25 to $150 a post and Hootsuite lists $20 to $200. Those bands are wide because a follower count does not say how many people see a Reel. If your Reels usually get 10,000 views, the views math gives $150 to $350.
Is this an Instagram money calculator? Is this what Instagram pays me?
No. This is what a brand pays you for a sponsored Reel. Anything Instagram itself pays creators is a different number with its own rules, and this calculator does not estimate it.
Do I have to use the paid partnership label?
Yes. Instagram’s help center says its branded content policies require the paid partnership label to tag the brand you are working with. The post then shows “Paid partnership” with the brand’s name. A brand that asks you to leave it off is asking you to take the risk.
How many followers do I need to get brand deals on Instagram?
There is no set number for a deal a brand offers you directly, and brands do write to small accounts. Meta’s own Creator Marketplace is different: Instagram’s help center says creators must be at least 18, have a professional, public account and have a minimum of 1,000 followers.
How accurate is this calculator?
It is a starting range, not a verdict. Your views are real, read from your public Reels. The rate is the band where two published benchmarks agree, and published benchmarks are soft. It cannot see your niche, where your audience lives or whether your posts have sold before, and those move the price. The full Rate Calculator lists what a views-based rate cannot see.
Is it free? Do I need to log in with Instagram?
It is free, with no account and no login. It reads the view counts that are public on your Reels, and it does not work on private accounts. Each person gets a few lookups a day, which keeps it free for everyone. Already have an offer? The Brand Deal Checker reads the terms.
More free tools
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
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