Free creator toolsRate Calculator · TikTok
What should I charge on TikTok?
TikTok Sponsorship Rate Calculator for sponsored videos and brand deals
Type your TikTok handle. We pull your real views and show what to charge for a sponsored video, with the math on the page.
TikTok Rate Calculator
ReadyNot on TikTok? The full Rate Calculator covers Instagram and YouTube.
- Free
- No account
- No login to your socials
What you get back
ExampleYour normal
36,400 views a TikTok
The median of your last 12 TikToks, pulled live. Not your best one.
A TikTok rate from your real views
A number you can say to a brand, and the work behind it. This is what comes back when you type your TikTok handle.
01
Your normal on TikTok
The median views of your last 12 videos, pulled live. Not your follower count, and not the one that went viral.
02
A range for one sponsored video
Your normal multiplied by $10 to $25 per 1,000 views. A low and a high, so you know where to start and where to hold.
03
What Spark Ads add
Turn on paid ad use or exclusivity and watch the number move. On TikTok that usually means a Spark Ads code, and it is easy to hand one over for free.
04
Every number sourced
The TikTok rate and each add-on come from published sources that are named and linked. Nothing on the page is a number we made up.
How it works
Type your TikTok handle
The way it appears on your profile. Public accounts only.
We pull your videos
Your recent videos and their view counts. The same numbers anyone can see on your page.
You get a range
A low and a high for one sponsored TikTok, and what Spark Ads and exclusivity add.
Built by our team
What makes it worth using
You do not type your stats in
Most TikTok calculators ask for your followers and engagement. This one reads your handle, so the answer starts from what your videos did.
Priced from views, not followers
A brand is paying for the people who see the video. Your median views say that. Your follower count does not.
The math is on the page
Views, the rate per thousand and each add-on, line by line. You can show a brand exactly how you got there.
Honest about what it is
A starting range from published benchmarks, narrowed to where two of them agree. It is what a brand pays, not what TikTok pays.
How much should I charge for a sponsored TikTok?
The short answer: about $10 to $25 for every 1,000 views your videos usually get, plus anything the brand wants beyond the post.
Start from your normal. Take your last 12 videos and find the median: the one in the middle. Leave out pinned videos and anything under 48 hours old. One viral video drags an average up and sets you up to promise views you will not usually deliver.
Multiply by the rate. Your normal, divided by 1,000, times $10 to $25. That is the band where Modash ($7 to $25) and Karat ($10 to $30) agree. On the made-up account at the top of this page, 36,400 views a video comes to $375 to $900.
Add the extras. Spark Ads, a repost on the brand’s account and exclusivity are separate rights. They are priced on top, and each is optional. With 30 days of paid ad use, the same account quotes $425 to $1,225.
TikTok sponsorship rates by views
Find the row closest to what your videos usually get. Each figure is for one sponsored TikTok.
| Usual views | The video | With 30 days of Spark Ads | With 30 days of exclusivity |
|---|---|---|---|
| 1,000 | $10 to $25 | $15 to $35 | $15 to $30 |
| 5,000 | $50 to $125 | $60 to $170 | $55 to $145 |
| 10,000 | $100 to $250 | $115 to $350 | $110 to $290 |
| 25,000 | $250 to $650 | $290 to $875 | $275 to $750 |
| 50,000 | $500 to $1,250 | $575 to $1,700 | $550 to $1,450 |
| 100,000 | $1,000 to $2,500 | $1,150 to $3,400 | $1,100 to $2,875 |
| 250,000 | $2,500 to $6,250 | $2,875 to $8,450 | $2,750 to $7,200 |
| 500,000 | $5,000 to $12,500 | $5,750 to $16,900 | $5,500 to $14,400 |
Swipe the table sideways for Spark Ads and exclusivity.
Each range is $10 to $25 per 1,000 views, rounded to a figure you would quote. Where it comes out under $100, the views math is too small to be the whole answer. At that size, price the time it takes you to make the video.
Spark Ads and usage rights: what to charge
A Spark Ad is your own video, run as an ad from your own handle, paid for by the brand. To allow it, you turn on ad authorization for the video and send the brand a code. When you do, TikTok asks how long the authorization lasts: 7, 30, 60 or 365 days.
That choice is the usage term, so treat it like one. Set it to the length the brand paid for. If the deal says 30 days of paid use, the code is a 30 day code. A year of authorization on a 30 day fee is eleven months of advertising you gave away.
For the price, many creators charge 15% to 35% of the base fee for each 30 days, according to a 2026 survey by Aspire. The calculator works that out when you turn on “They run it as a paid ad”.
A repost on the brand’s own TikTok, with no ad spend behind it, is a smaller ask. It is still worth naming in the agreement, with a time limit.
What should I charge on TikTok with 10k followers?
Most TikTok price lists are sorted by followers. For 1,000 to 10,000 followers, Shopify lists $5 to $200 a post and Hootsuite lists $20 to $500.
Those bands are wide for a reason. A follower count does not say how many people see a video, so two accounts with 10,000 followers can get very different views. The views are what the brand is buying.
If your TikToks usually get 10,000 views, the math gives $100 to $250 for one sponsored video. Type your handle at the top and it uses your own number.
Brand deal, TikTok One or Creator Rewards: which money is this?
Three kinds of money get mixed up when you search for a TikTok calculator. Only the first is priced here.
- A brand deal. A brand pays you to post about it. This is the number this page works out.
- TikTok One. TikTok’s own marketplace for brand work. TikTok says creators must be at least 18, and must have 1,000 or more followers to take part in projects. It is one place deals come from, not the only one, and the pricing questions are the same.
- What TikTok pays for views. Programs like Creator Rewards pay from TikTok, not from a brand. That is a different number with its own rules. We do not estimate it here.
Got an offer already? Is this brand deal legit? reads the email and the terms. Want to know which videos are worth showing a brand? The TikTok Account Audit finds them.
Where the TikTok numbers come from
None of these numbers is ours. The TikTok range is the band where two published benchmarks agree, and each add-on is quoted from a named source.
Rates last checked: October 2026
- Modash, “Influencer marketing CPM benchmarks” · March 2026Estimated CPM ranges by format for US and UK creators: TikTok videos $7 to $25, Instagram Reels $15 to $45, YouTube integrations $15 to $35, YouTube dedicated videos $50 to $75 and up. The author says they come from experience and conversations, not a large study.
- Karat, “How creators should price brand deals” · undatedGives typical rates for sponsored content per 1,000 views: Instagram Reels and TikTok $10 to $30, YouTube long-form $20 to $50.
- Shopify, “Influencer pricing” · updated June 2026Gives one example: beauty content on TikTok might command $10 to $20 per 1,000 views.
- Aspire, “How brands and creators are navigating content usage rights in 2026” · 2026From a survey of nearly 900 marketers and creators: many creators charge 15% to 35% of their base rate per 30 days of usage, with 30 days as the usual starting window.
- Creator Wizard (Justin Moore), “How to calculate your sponsorship price” · undatedPrice from the views of your last ten posts with outliers removed. Add 10% of the base for each 30 days of exclusivity. Avoid perpetual usage unless the fee is many times your usual.
- TikTok Ads Manager help, “How to create Spark Ads”TikTok’s own page, for what this page says about Spark Ads authorization.
- TikTok help center, “Promoting a brand, product or service”TikTok’s own page, for what this page says about labeling a sponsored video.
- TikTok Ads Manager help, “How creators can sign up for TikTok One”TikTok’s own page, for what this page says about TikTok One.
The rates for Instagram and YouTube, and the full list of sources, are on the Sponsorship Rate Calculator.
Questions people ask
How much should I charge for a sponsored TikTok?
About $10 to $25 for every 1,000 views your TikToks usually get. That is where Modash ($7 to $25) and Karat ($10 to $30) agree. If your videos usually get 10,000 views, one sponsored video is $100 to $250. At 100,000 views it is $1,000 to $2,500. Usage rights and exclusivity are priced on top.
How much do brands pay per TikTok video?
It depends on the views the video is likely to get, which is why two creators with the same follower count are paid differently. Published benchmarks put a sponsored TikTok at $10 to $25 per 1,000 views. Type your handle and the calculator multiplies that by the median views of your last 12 videos.
Should I charge for Spark Ads?
Yes. A Spark Ad is the brand paying to push your video from your own handle, which is a separate right from you posting it. A 2026 survey by Aspire found many creators charge 15% to 35% of their base rate for each 30 days of paid use. When you generate the Spark Ads code, TikTok lets you choose 7, 30, 60 or 365 days. Pick the length the brand paid for.
How much should I charge for usage rights on TikTok?
Start from 15% to 35% of the base fee for each 30 days the brand runs your video as a paid ad. On the made-up account on this page, 36,400 views a video, 30 days adds $50 to $325 to a base of $375 to $900. Avoid “in perpetuity”. A fixed term can always be renewed.
How much should I charge for exclusivity on TikTok?
A common starting point is 10% to 15% of the base fee for each 30 days you agree not to work with the brand’s competitors. You are being paid for the deals you will turn down, so the wider the category and the longer the term, the more it should add.
How many followers do I need to get brand deals on TikTok?
There is no set number for a deal a brand offers you directly, and brands do write to small accounts. TikTok’s own marketplace, TikTok One, is different: TikTok says creators must be at least 18 and have 1,000 or more followers to take part in projects, and that requirements vary by project.
Is this a TikTok money calculator? Is this what TikTok pays me?
No. This is what a brand pays you for a sponsored video. What TikTok itself pays for views, through programs like Creator Rewards, is a different number with its own rules, and this calculator does not estimate it.
What should I charge on TikTok with 10k followers?
It depends on your views more than your followers. For accounts with 1,000 to 10,000 followers, Shopify lists $5 to $200 a TikTok and Hootsuite lists $20 to $500. Those bands are wide because a follower count does not say how many people see a video. If your TikToks usually get 10,000 views, the views math gives $100 to $250.
Do I have to label a sponsored TikTok?
Yes. TikTok’s help center says to turn on “Disclose commercial content” when you post and choose “Branded content” for a video made for another brand. The video then carries a “Paid partnership” label. A brand that asks you to leave it off is asking you to take the risk.
Does this price TikTok Shop commissions or UGC videos?
No. A TikTok Shop affiliate video is paid by commission on sales, and a UGC video is one you make for the brand to post on its own account, usually priced per video for the work. This calculator prices a sponsored video on your own page, where your views are what the brand is buying.
How accurate is this calculator?
It is a starting range, not a verdict. Your views are real, pulled from your profile. The rate is the band where two published benchmarks agree, and published benchmarks are soft. It cannot see your niche, where your audience lives or whether your videos have sold before, and those move the price. The full Rate Calculator lists what a views-based rate cannot see.
Is it free? Do I need to log in with TikTok?
It is free, with no account and no login. It reads view counts that are already public on your profile, and it does not work on private accounts. Each person gets a few lookups a day, which keeps it free for everyone. Already have an offer? The Brand Deal Checker reads the terms.
More free tools
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
Last updated .