Seth Feroce
American IFBB pro bodybuilder and co-founder of Axe & Sledge Supplements who posts training videos and bodybuilding commentary and gives contest picks on Bro Chat.
Fitness · Instagram · Updated Oct 19, 2026
Seth Feroce is an American IFBB pro bodybuilder, YouTuber and co-founder of the supplement company Axe & Sledge. He earned his pro card by winning the light-heavyweight class at the 2009 NPC Nationals and won the 202 division at the 2010 IFBB Europa Super Show in Dallas, per his YouTube About page. In December 2024 he told his former coach Hany Rambod he would “try it again,” then put the plan on hold later that month, and he has not announced a show since. Through 2025 and 2026 he has mostly appeared as a contest analyst on Fouad Abiad Media’s Bro Chat, often next to Iain Valliere, and his Instagram has about 814,000 followers.
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Questions people ask
Who is Seth Feroce?
Seth Feroce is an American bodybuilder, YouTuber and supplement company co-founder. The About page of his original YouTube channel lists his contest record: the 2009 NPC Northern Kentucky heavyweight class, the 2009 NPC Pittsburgh light-heavyweight class and overall, the 2009 NPC Nationals light-heavyweight class, which earned his pro card, and the 202 division at the 2010 IFBB Europa Super Show in Dallas. He co-founded Axe & Sledge Supplements in 2018 and posts training and bodybuilding commentary to about 750,000 subscribers on YouTube.
Is Seth Feroce competing again? What happened to him?
Not as of October 2026, in anything public. On a December 16, 2024 episode of Hany Rambod’s podcast, titled “Is Seth Feroce making a comeback?”, he said he was “going to try it again,” taking steps “little by little” after about five years away from training, with no show picked yet, per Fitness Volt. A week later, on December 22, 2024, he posted that he was putting the plan on hold, for reasons we do not cover (Fitness Volt). He has not announced a show since. Trade press coverage of him in 2026 has been as an analyst, giving picks for the Arnold Classic in February, the Pittsburgh Pro in May and the Mr. Olympia in September on Fouad Abiad Media videos.
Is Seth Feroce an IFBB pro?
Yes. His own contest record shows the 2009 NPC Nationals light-heavyweight win that earned his pro card, then a 202 division win at the 2010 IFBB Europa Super Show in Dallas, and Axe & Sledge’s site still calls him IFBB Pro Seth Feroce. He is not an active competitor: trade press called him a retired IFBB pro in January 2023 and again in July 2025. He told Hany Rambod in December 2024 that he qualified for the Olympia during his competing years but did not compete in it: “Qualified for it, but didn’t do it.”
Does Seth Feroce own Axe and Sledge?
He co-founded it. The company’s About page says Axe & Sledge Supplements was founded in 2018 by IFBB Pro Seth Feroce and Bobby Dautrich, who had earlier run All American Roughneck, a limited-release apparel company. Its site calls it the “official brand of IFBB Pro Seth Feroce” and lists its address in Pittsburgh, Pennsylvania, on its contact page. The company does not publish who holds what share today, and we do not guess. Seth and Bob also host the HWMF Podcast, which has covered the culture at Axe & Sledge.
Was Seth Feroce in the military? Is he a veteran? Did he do gymnastics?
We found no record of military service or a gymnastics background in his own bios, his company’s pages, Famous Birthdays or trade press, so we do not list either. What his channels do publish is a bodybuilding record that starts with NPC wins in 2009. If he has spoken about either somewhere we can source, this entry will be updated.
Is there a Seth Feroce controversy?
We found none reported in major or trade press as of October 2026. Bodybuilding trade press mostly covers his contest picks, his training updates and the 2024 comeback attempt described above.
Where is Seth Feroce from? Where is his gym, and where does he live now?
Famous Birthdays lists him as born in the United States without naming a city, and he has not published a hometown we could source. His company, Axe & Sledge, lists its headquarters in Pittsburgh, Pennsylvania, on its contact page. We could not source the name or location of a gym he owns or trains at, and we do not publish where someone lives beyond a city they state themselves.
How old is Seth Feroce?
He is 41, born November 21, 1984, per Famous Birthdays. He said in his December 2024 interview with Hany Rambod that turning 40 was part of why he wanted to try competing again.
What is Seth Feroce’s real name?
He competes and posts as Seth Feroce, and no other name has been published by him or by trade press.
Where can I watch Seth Feroce?
His main channel is YouTube @SethFeroceOfficial, with about 620 videos. He is on Instagram as @sethferoce and TikTok as @sethferoce. His contest picks run on Bro Chat, on the Fouad Abiad Media YouTube channel, and he co-hosts the HWMF Podcast. His comeback conversation is episode 118 of Hany Rambod’s podcast.
What is Seth Feroce’s net worth?
He does not publish a number and neither do we.
What about Seth Feroce’s family, beliefs, health, height or personal life?
Not something we cover.
Who represents Seth Feroce?
We found no agency or manager named on his YouTube channels, on his company’s site or in trade press; brand inquiries for Axe & Sledge go through its contact page. Ames Create does not represent him; we cover him because people keep asking whether he is competing again, and the answer is on the record. If that changes, this entry will say so.
Our read
Ames Create does not work with Seth Feroce. This is our view, from a team that works on creator brands for a living.
The format. Training footage, long sit-down conversations and panel shows. He talks contest prep, judging and the physiques at the top of the sport from the angle of someone who earned a pro card and then stepped away from the stage, which gives his opinions weight without making him a rival to the athletes he picks.
Why it travels. Contest picks are built to be argued with, and bodybuilding trade press writes up his top 10 lists before most major shows, which carries his name well past his own subscribers. The comeback question did the same in December 2024: one podcast episode turned into a run of headlines.
Brand fit. He co-founded a supplement company and it is the official brand on his channels, so other supplement brands are out. Training gear, gym equipment and contest-season media fit the audience, and apparel only where it does not compete with his own line. Expect any conversation to start with Axe & Sledge.
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Sources: Seth Feroce’s YouTube About page, YouTube, Instagram and TikTok; Axe & Sledge About and contact pages; HWMF Podcast on Chartable; Hany Rambod podcast, Ep. 118, December 16, 2024; Fitness Volt, January 2023, December 16, 2024, December 23, 2024, July 2025, February 2026, May 2026, July 2026 and September 2026; Famous Birthdays. Follower counts via Social Blade, October 2026.
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