Chris Bumstead
Canadian bodybuilder and six-time Classic Physique Mr. Olympia who retired from competition in 2024 and now posts training and discipline videos and runs the STNDRD coaching app.
Fitness · Instagram · Updated Oct 19, 2026
Chris Bumstead, known as CBum, is a Canadian bodybuilder from Ottawa who won six straight Classic Physique Olympia titles from 2019 to 2024. He announced his retirement on the Olympia stage in Las Vegas on October 12, 2024, right after the sixth win, per BarBend, and he has not competed since a one-off Men’s Open run at the Prague Pro in November 2024. As of October 2026 he posts to YouTube almost every day, runs a paid coaching community called STNDRD, and is a part owner and athlete at Gymshark. His biggest platform is Instagram, with about 25.7 million followers.
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Questions people ask
Who is Chris Bumstead?
Chris Bumstead, also called CBum, is a Canadian bodybuilder born in Ottawa who won the Classic Physique Mr. Olympia six years in a row, from 2019 to 2024, after finishing second in 2017 and 2018, per the Olympia results table. He earned his IFBB pro card in 2016 by winning the IFBB North American Championships, per Generation Iron. He retired from competition in 2024 and now makes daily training and mindset videos on YouTube, where he has about 4.8 million subscribers.
Why did Chris Bumstead retire? Why did he retire so early?
He announced it on the Olympia stage in Las Vegas on October 12, 2024, minutes after his sixth straight Classic Physique win. He told the crowd it would be his last time on that stage, that he had sacrificed a lot in the past few years and that it was time to step down, per BarBend. It was not a surprise to people who followed him: in a podcast clip from January 2024 he said 30 was always the oldest he planned to compete, per Fitness Volt, and he turned 30 in February 2025. In his October 25, 2024 video I’m Retired. What’s Next?, he said he felt he had done what he set out to do in the division and that some of his fire was gone, per Fitness Volt’s write-up. He has also given personal reasons in later interviews that fall outside what we cover.
What happened to Chris Bumstead? What is he doing now?
As of October 2026 he is retired from competition and works as a full-time creator and business partner. His YouTube channel posted every day in the week to October 19, 2026, mostly short talks on goals, systems and getting lean. Those videos point to STNDRD, his app and paid Skool community with weekly coaching calls he co-hosts, which showed about 3,900 members in October 2026. He became a part owner and athlete at Gymshark in September 2024, per Marketing Beat, and he has been a partner at RAW Nutrition since 2021. He was not in the lineup at the 2026 Classic Physique Olympia on September 25, 2026, which Niall Darwen won, per Generation Iron.
Is Chris Bumstead coming back to compete?
Not as of October 2026. His only stage appearance after the retirement announcement was the Men’s Open at the EVLS Prague Pro on November 16 and 17, 2024, which he called “one more run just for fun,” per BarBend. He placed second there to Martin Fitzwater, per Fitness Volt. In June 2026 head judge Steve Weinberger said he thought Bumstead could crack the Open top five with a year of training, but that was the judge’s view, not an announcement. Bumstead has not said he plans to return.
Why did Chris Bumstead move to Nashville or Tennessee? Where does he live?
He has not explained a move to Nashville or anywhere in Tennessee in anything we could source, and we found no report of one in trade press. The most recent trade profile we found, Generation Iron in May 2026, says he lives in Palm City, Florida, near RAW Nutrition’s base in Stuart, Florida. If he confirms a move on the record, this entry will say so.
Why did Chris Bumstead start bodybuilding?
He played several sports growing up and started training in the gym on his own time to get better at them, then kept going because he loved it, per Generation Iron. The push to compete came from IFBB pro Iain Valliere, who told him he could step on stage and coached him through his first show in 2014. Bumstead has called Valliere “a huge mentor” in that same profile.
Why did Chris Bumstead win so much? Why is he so popular?
On the record: he won every Classic Physique Olympia from 2019 to 2024, a six-year run that only ended when he retired, per the results table. The popularity came from documenting it. His YouTube channel has been running since March 2011, per Social Blade, and his prep, meals and training were filmed for years, so fans watched each title get built. When Gymshark brought him on as a part owner in 2024, its chief brand officer called him “the most iconic gym-goer in the world,” per Marketing Beat.
What pre-workout and energy drink is Chris Bumstead connected to?
Both come from RAW Nutrition. RAW’s site lists a CBUM series that includes the Thavage pre-workout and Bum Itholate protein, which it says he personally formulated. Bum Energy is a separate RAW drink line launched in 2023; the site does not present it as one of his signature products. His YouTube descriptions also link RAW with a CBUM code.
How old is Chris Bumstead?
He is 31. He was born on February 2, 1995, per Famous Birthdays.
What is Chris Bumstead’s real name? Where is he from?
He goes by Chris Bumstead, and fans and press call him CBum. He is from Ottawa, Ontario, Canada, per Famous Birthdays and Generation Iron.
What about Chris Bumstead’s family, health, body or appearance?
Not something we cover.
Where can I watch Chris Bumstead?
Daily videos on YouTube @ChrisBumstead, including his retirement video I’m Retired. What’s Next?, and posts on Instagram @cbum. His coaching calls and community are inside STNDRD.
What is Chris Bumstead’s net worth?
He does not publish a number and neither do we.
Who represents Chris Bumstead?
We found no published agent or management. His YouTube descriptions point to his own STNDRD app and community and to partner brands RAW Nutrition, Gymshark, Revive and Mega Fit Meals. Ames Create does not represent him; we cover him because people still ask why a six-time Classic Physique champion walked away at the top, and his answer is on the record. If that changes, this entry will say so.
Our read
Ames Create does not work with Chris Bumstead. This is our view, from a team that works on creator brands for a living.
The format. Long-running vlog turned daily coaching. For years the channel followed his prep toward each Olympia; since retiring it has shifted to short talks on goals, systems and dieting, with the STNDRD app and community as the place to go deeper. The format works because the audience already watched him do the thing he is now teaching.
Why it travels. Six straight titles and an on-stage retirement gave him a finished story, and that story keeps getting retold by the bodybuilding press every time a judge or rival talks about a comeback. His clips are short, quotable lines about discipline, which travel well beyond bodybuilding fans on Instagram, where he has about 25.7 million followers.
Brand fit. Supplements, apparel and meal delivery are already his lanes, and he is tied up with RAW Nutrition and part owns Gymshark, so direct competitors in those categories are out. Open lanes are the ones that fit his discipline message: productivity, sleep and recovery tools, and men’s lifestyle brands. Expect a long, careful approval process rather than a quick one-off read.
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Sources: Famous Birthdays; BarBend, October 13, 2024; BarBend on the Prague Pro, October 2024; Fitness Volt, January 2024, October 2024 and June 2026; Fitness Volt and Generation Iron 2026 Classic Physique Olympia results; Generation Iron profile, May 2026; Marketing Beat, September 2024; RAW Nutrition; STNDRD on Skool; YouTube and I’m Retired. What’s Next?; Instagram. Follower counts via Social Blade, October 2026.
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