Shelby Haas
Sales coach and creator who posts sales and money content as Diary of a Sales Girl and sells high-ticket sales training for women through She Sells Academy.
Lifestyle · Instagram · Updated Oct 25, 2026
Shelby Haas is a sales coach and creator known for She Sells Academy, her high-ticket sales training business for women. She told Young and Profiting in April 2025 that she started selling door-to-door at 18 while in college, and that her academy sells through webinars run by a team of 22. People described her in November 2025 as the founder of “the world’s largest all-women remote sales academy” when it reported that she bought a viral custom pink G-Wagon, which she called a “half a million dollar car in cash.” People put her following at about 1 million on Instagram and about 590,000 on TikTok, and named fitness creator Alex Eubank as her boyfriend at the time. She is also credited as Shelby Haas-Sapp.
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Questions people ask
Who is Shelby Haas?
Shelby Haas is a sales coach and creator who runs She Sells Academy, a sales training business for women. On Young and Profiting in April 2025 she said she has been selling since she was about 10, started door-to-door sales at 18 while working several jobs in college, and now teaches high-ticket selling, mostly to warm leads, through webinars where enrollment opens for about 20 minutes at the end of a masterclass. She posts on TikTok as @diaryofasalesgirl and on Instagram as @shelby.sapp. Her line from that interview sums up the pitch: “sales isn’t a chase, it’s a dance.”
Is Shelby Haas real? Is Shelby Haas legit?
Yes, Shelby Haas is a real person with a real business: People reported on her in November 2025 as an influencer and the founder of an all-women remote sales academy, and the podcast Young and Profiting interviewed her as founder of She Sells Academy in April 2025. Whether her program is worth the price is a different question, and we cannot answer it: our team has not taken it, and as of October 2026 we found no review of it in an accepted outlet. What is public: she said her team has 22 people and that she sells through webinars rather than cold outreach. Reddit threads asking whether she is legit are not a source we use.
Why is Shelby Haas rich? How did Shelby Haas make her money?
Shelby Haas made her money in sales, first door-to-door and then by selling sales training online. She told Young and Profiting in April 2025 that door-to-door sales at 18 taught her rejection and pitching, and that her Instagram grew from under 10,000 followers to almost 600,000 in about a year, which fed the webinars that sell her academy. In an August 2025 profile on Whop’s blog she said she was “the only girl doing the pest control sales at first.” In November 2025 People reported she bought a custom pink G-Wagon, which she described on TikTok as a “half a million dollar car in cash.” No outside audit of those figures has been published.
Is Shelby Haas being sued? What is the Shelby Haas lawsuit?
As of October 2026, we found no report of a lawsuit against Shelby Haas or She Sells Academy in a major news outlet, and we could not open a court record that confirms one. Claims about a lawsuit circulate on blog sites and social media, which are not sources we use, so we do not repeat them. If an accepted outlet reports a case or a court record we can open confirms one, this entry will add it, attributed and dated, with her response where printed.
Who is Shelby Haas’s husband? Is Shelby Haas dating Alex Eubank?
Shelby Haas was dating fitness creator Alex Eubank as of November 2025, per People, which called him “Shelby’s boyfriend” in its report on her pink G-Wagon. We have not found a source we accept that confirms she is married or names a husband. Eubank posted “IM MARRIED” on October 4, 2026, but neither that post nor his pre-wedding vlog names his wife, so we do not say who it is. If she or an accepted outlet confirms a wedding, this entry will add it.
Is Shelby Haas related to Gene Haas?
We found no source connecting Shelby Haas to Gene Haas, the businessman behind Haas Automation and the Haas Formula 1 team. This entry is about Shelby Haas the sales coach and creator. Neither she nor any accepted outlet has said the two are related, so we do not say they are.
How old is Shelby Haas? Did Shelby Haas go to college?
Shelby Haas has not published a birthdate that we could find, so we do not list an age. She did go to college: she told Young and Profiting in April 2025 that she started door-to-door sales at 18 while working several jobs in college and recruited sorority friends. She did not name the school. She has not published a height either, and we do not guess.
What is Shelby Haas’s real name? Is she Shelby Sapp?
Shelby Haas and Shelby Sapp are the same person. Young and Profiting titled her April 2025 episode with the name Shelby Haas-Sapp, People called her Shelby Haas in November 2025 and linked her Instagram, @shelby.sapp. She has not explained the two surnames in anything we could source, so we do not guess why.
Where is Shelby Haas from? Where does Shelby Haas live now?
Shelby Haas said in April 2025 that she had moved to Miami, on Young and Profiting, where the host also described her as living there. She has not said where she grew up in anything we could source. Searches about her house or new house are about where she lives, and we do not publish where anyone lives.
Where can I watch Shelby Haas?
Shelby Haas posts sales tips, money talk and her day-to-day life on TikTok as @diaryofasalesgirl and on Instagram as @shelby.sapp. Her longest interview we found is her April 2025 episode of Young and Profiting with Hala Taha.
What is Shelby Haas’s net worth? Is Shelby Haas a millionaire?
Shelby Haas does not publish a number and neither do we. What is public: she described her pink G-Wagon on TikTok as a “half a million dollar car in cash,” per People in November 2025. A purchase price is not a net worth, and no net worth figure from her or from Forbes-tier press exists.
Is Shelby Haas Christian? Who are her parents?
Not something we cover.
Who represents Shelby Haas?
As of October 2026, we found no agency or manager named publicly for Shelby Haas; her business runs under She Sells Academy. Ames Create does not represent her; we cover her because people keep asking whether she is real and how she made her money, and part of the answer is on the record. If that changes, this entry will say so.
Our read
Ames Create does not work with Shelby Haas. This is our view, from a team that works on creator brands for a living.
The format. Sales as a lifestyle show: short clips of selling tips, rejection stories from her door-to-door days and the money that came after, told by someone who looks nothing like the usual sales guru. The webinar is the product; the content is the top of the funnel, and she says so.
Why it travels. Big purchases travel. The pink G-Wagon became a People story because the car had already gone viral before she bought it, and every money milestone she posts invites the same two comments, “how” and “is this real,” which is exactly what people then search.
Brand fit. Business tools, payment and creator-commerce platforms, and women-focused finance and career brands fit; Whop has already profiled her. Luxury cars and fashion fit the content she already makes. Brands should expect her to sell her own academy first, and any “get rich” adjacent category will face the legit question her audience already asks.
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Sources: Young and Profiting, episode 345, April 2025; People, November 2025, read via its AOL republication; Whop blog profile, August 2025; Alex Eubank’s “IM MARRIED,” October 2026 and “Day in the Life (3 Days Before My Wedding),” September 2026; Shelby Haas’s Instagram and TikTok. Follower counts as reported by People, November 2025; we could not read the platforms or Social Blade directly in October 2026.
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