Free creator toolsRate Calculator · YouTube
What should I charge on YouTube?
YouTube Sponsorship Rate Calculator for integrations and dedicated videos
Type your channel handle. We pull your real views and show what to charge for an integration or a dedicated video, with the math on the page.
YouTube Rate Calculator
ReadyNot on YouTube? The full Rate Calculator covers TikTok and Instagram.
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- No account
- No login to your socials
What you get back
ExampleYour normal
24,600 views a video
The median of your last 12 videos, pulled live. Not your best one.
A YouTube sponsorship rate from your real views
A number you can say to a sponsor, and the work behind it. This is what comes back when you type your channel handle.
01
Your normal on YouTube
The median views of your last 12 long-form videos, read from your channel. Not your subscriber count, and not your biggest video.
02
A range for an integration or a dedicated video
Your normal multiplied by a published rate per 1,000 views for the format. Switch between the two and the range moves.
03
What the extras are worth
Turn on paid ad use or exclusivity and watch the number move. A sponsor may ask you to stay away from its competitors for a while, and that should be paid.
04
Every number sourced
Both YouTube rates and each add-on come from published sources that are named and linked. Nothing on the page is a number we made up.
How it works
Type your channel handle
The @handle on your channel page. Public channels only.
We read your videos
Your recent long-form videos and their view counts. The same numbers anyone can see on your channel.
You get a range
A low and a high for an integration or a dedicated video, and what usage and exclusivity add.
Built by our team
What makes it worth using
It looks your channel up
You do not type your views in, and there is no email to hand over first. The answer starts from what your videos did.
Priced from views, not subscribers
A sponsor is paying for the people who watch. Your median views say that. Your subscriber count does not.
The math is on the page
Views, the rate per thousand and each add-on, line by line. You can show a sponsor exactly how you got there.
Honest about what it is
A starting range from published benchmarks, narrowed to where two of them agree. It is what a sponsor pays, not your ad revenue.
How much should I charge for a YouTube sponsorship?
The short answer: about $15 to $30 per 1,000 views for an integration and $50 to $75 for a dedicated video, on the views your videos usually get.
Start from your normal. Take your last 12 long-form videos and find the median: the one in the middle. Leave out anything under 48 hours old. One video that took off drags an average up and sets you up to promise views you will not usually deliver.
Multiply by the rate for the format. On the made-up channel at the top of this page, 24,600 views a video comes to $375 to $750 for an integration and $1,250 to $1,850 for a dedicated video.
Add the extras. Exclusivity and paid ad use are separate rights, priced on top, and each is optional. With 30 days of exclusivity, the integration on that channel quotes $410 to $850.
YouTube sponsorship rates by views
Find the row closest to what your videos usually get.
| Usual views | Integration | Dedicated video | Integration with 30 days of exclusivity |
|---|---|---|---|
| 1,000 | $15 to $30 | $50 to $75 | $20 to $35 |
| 5,000 | $75 to $150 | $250 to $375 | $85 to $175 |
| 10,000 | $150 to $300 | $500 to $750 | $165 to $345 |
| 25,000 | $375 to $750 | $1,250 to $1,900 | $415 to $875 |
| 50,000 | $750 to $1,500 | $2,500 to $3,750 | $825 to $1,725 |
| 100,000 | $1,500 to $3,000 | $5,000 to $7,500 | $1,650 to $3,450 |
| 250,000 | $3,750 to $7,500 | $12,500 to $18,750 | $4,125 to $8,650 |
| 500,000 | $7,500 to $15,000 | $25,000 to $37,500 | $8,250 to $17,250 |
Swipe the table sideways for dedicated videos and exclusivity.
An integration is $15 to $30 per 1,000 views and a dedicated video is $50 to $75, each rounded to a figure you would quote. At the small end, the views math is too small to be the whole answer. A sponsored segment still takes work to write and shoot, so price your time as well.
Integration or dedicated video: which are they asking for?
An integration is a 60 to 90 second mention inside a video you were going to make anyway. The rate is $15 to $30 per 1,000 views, the band where Modash ($15 to $35) and Influencer Marketing Hub ($15 to $30) agree.
A dedicated video is a whole video about the sponsor. It costs you a slot in your schedule and your audience knows what it is, so it is priced higher: $50 to $75 per 1,000 views, where Modash ($50 to $75) and Karat ($30 to $80) agree.
Offers do not always say which one they mean. “A sponsored video” can be either. Ask before you quote, because on the made-up channel above the difference is $375 to $750 against $1,250 to $1,850.
How many subscribers do you need to get sponsored?
For a sponsor that writes to you directly, there is no set number. Sponsors pay for views, and the calculator prices from your views and ignores your subscriber count.
Smaller channels are not always paid less per view. Agentio’s 2026 playbook has the numbers. From more than 10,000 YouTube integrations run on its platform, what brands paid per 1,000 views averaged $22 for channels over 300,000 views a video, $28 for channels at 50,000 to 300,000, and $51 for channels under 50,000.
YouTube’s own brand deal features are a separate door. YouTube says Creator Partnerships requires you to be at least 18 and in the YouTube Partner Program. The Partner Program itself needs 1,000 subscribers with 4,000 watch hours in the last 12 months, or 10 million Shorts views in the last 90 days. You do not need either to take a sponsor’s offer.
Sponsorship, ad revenue or Creator Partnerships: which money is this?
Three kinds of money get mixed up when you search for a YouTube calculator. Only the first is priced here.
- A sponsorship. A brand pays you to talk about it in a video. This is the number this page works out.
- Ad revenue. What YouTube pays from the ads it runs on your videos, once you are in the Partner Program. That is what most “YouTube money calculators” estimate. We do not.
- YouTube Creator Partnerships. YouTube’s own way for brands to find creators for deals. It is one place offers come from, not the only one, and the pricing questions are the same.
Niche moves the number a lot on YouTube. Creators Agency looked at more than 4,000 sponsored deliverables and found about 90% of finance and business integrations were paid between $50 and $200 per 1,000 views, well above the general range here. If your channel is in a niche sponsors compete for, treat the range as a floor.
Got an offer already? Is this brand deal legit? reads the email and the terms. Want to know which videos to show a sponsor? The YouTube Channel Audit finds your outliers.
Where the YouTube numbers come from
None of these numbers is ours. Each YouTube range is the band where two published benchmarks agree, and each add-on is quoted from a named source.
Rates last checked: October 2026
- Modash, “Influencer marketing CPM benchmarks” · March 2026Estimated CPM ranges by format for US and UK creators: TikTok videos $7 to $25, Instagram Reels $15 to $45, YouTube integrations $15 to $35, YouTube dedicated videos $50 to $75 and up. The author says they come from experience and conversations, not a large study.
- Influencer Marketing Hub, “YouTube influencer rates” · August 2026YouTube sponsorship CPMs frequently fall between $15 and $30, depending on niche, audience geography and creator demand.
- Karat, “How much to charge for a brand deal” · undatedLists rates per 1,000 views by format: Instagram Reel $15 to $35, TikTok integrated mention $15 to $40, TikTok dedicated video $25 to $60, YouTube sponsored segment (a 60 to 90 second mid-roll) $20 to $50, YouTube dedicated video $30 to $80.
- Agentio, “The 2026 YouTube creator marketing playbook” · January 2026From more than 10,000 YouTube integrations run on its platform, what brands paid per 1,000 views averaged $22 for channels over 300,000 views a video, $28 for channels at 50,000 to 300,000, and $51 for channels under 50,000.
- Aspire, “How brands and creators are navigating content usage rights in 2026” · 2026From a survey of nearly 900 marketers and creators: many creators charge 15% to 35% of their base rate per 30 days of usage, with 30 days as the usual starting window.
- Creator Wizard (Justin Moore), “How to calculate your sponsorship price” · undatedPrice from the views of your last ten posts with outliers removed. Add 10% of the base for each 30 days of exclusivity. Avoid perpetual usage unless the fee is many times your usual.
- YouTube Help: paid promotion disclosureYouTube’s own page, for what this page says about it.
- YouTube Help: YouTube Creator PartnershipsYouTube’s own page, for what this page says about it.
- YouTube Help: YouTube Partner Program eligibilityYouTube’s own page, for what this page says about it.
The rates for TikTok and Instagram, and the full list of sources, are on the Sponsorship Rate Calculator.
Questions people ask
How much should I charge for a YouTube sponsorship?
It depends on how much of the video the sponsor gets. An integration, a 60 to 90 second mention inside your own video, is about $15 to $30 for every 1,000 views your videos usually get. A dedicated video is about $50 to $75. On a channel that usually gets 10,000 views a video, that is $150 to $300 for an integration and $500 to $750 for a dedicated video.
How much do sponsors pay YouTubers per 1,000 views?
Published benchmarks put an integration at $15 to $30 per 1,000 views, where Modash ($15 to $35) and Influencer Marketing Hub ($15 to $30) agree, and a dedicated video at $50 to $75, where Modash ($50 to $75) and Karat ($30 to $80) agree. People call this a sponsorship CPM. It is not the same as the CPM or RPM in your YouTube ad revenue.
Integration or dedicated video: which should I charge more for?
A dedicated video. The sponsor gets the whole video and you give up a slot in your schedule, so the rate per 1,000 views is higher: $50 to $75 against $15 to $30 for an integration. If an offer does not say which one it is, ask before you quote.
How many subscribers do I need to get sponsored on YouTube?
There is no set number for a sponsor that writes to you directly. Sponsors pay for views, and small channels do get offers. YouTube’s own brand deal features are different: YouTube says Creator Partnerships requires you to be at least 18 and in the YouTube Partner Program, which itself needs 1,000 subscribers plus 4,000 watch hours in 12 months or 10 million Shorts views in 90 days.
Do views or subscribers matter more for a sponsorship?
Views. A sponsor is paying for the people who watch the video with their message in it. Two channels with the same subscriber count can get very different views, so the calculator prices from the median views of your recent videos and ignores your subscriber count.
Should I charge for usage rights and exclusivity?
Yes, both are separate from the sponsorship. If the sponsor wants to run a clip of your video as a paid ad, many creators add 15% to 35% of the base fee for each 30 days. If they want you to stay away from competitors, a common starting point is 10% to 15% for each 30 days. Turn either on in the calculator to see what it adds.
Is this a YouTube money calculator? Does it estimate ad revenue?
No. This is what a sponsor pays you for a mention or a video. Ad revenue from the YouTube Partner Program is a different number, paid by YouTube from the ads it runs, and this calculator does not estimate it.
Does it price sponsored Shorts?
No. It prices long-form: an integration or a dedicated video. We do not show a rate for Shorts because we have not found a published per-view benchmark for them that we trust.
Do I have to disclose a sponsored video on YouTube?
Yes. YouTube’s help page says that if a video has branded content, a sponsorship or an endorsement, you have to tell YouTube with the paid promotion setting in the video details. YouTube then adds a disclosure label at the start of the video.
How accurate is this calculator?
It is a starting range, not a verdict. Your views are real, read from your channel. Each rate is the band where two published benchmarks agree, and published benchmarks are soft. It cannot see your niche, your audience or how well your past sponsors did, and those move the price. The full Rate Calculator lists what a views-based rate cannot see.
Is it free? Do I need to sign in with Google?
It is free, with no account and no sign-in. It reads the view counts that are public on your channel. Each person gets a few lookups a day, which keeps it free for everyone. Already have an offer? The Brand Deal Checker reads the terms.
More free tools
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
Last updated .