Free creator toolsEarnings
How much could I make?
Creator Earnings Calculator for TikTok, Instagram and YouTube
Type your followers and your usual views. See what brand deals and the platform itself could pay, and what you need before either one pays at all.
Earnings Calculator
Ready- Free
- No account
- Nothing you type is stored
What you get back
ExampleWhat a month could look like
An estimate for one month
$550 to $1,325
- From brand deals
- $375 to $900
- From TikTok itself
- $175 to $425
With one sponsored TikTok a month. From 24,600 followers and 36,400 views a TikTok.
An estimate with both lines showing
Most calculators give one blended number. This one keeps brand money and platform money apart, because they follow different rules.
01
What a month could look like
A low and a high for one month, built from the two lines under it. Change how many sponsored posts you land and it moves.
02
What a brand deal could pay
The views you usually get, times a published rate per thousand. This line does not wait on a follower count.
03
What you need before the platform pays
Each requirement, checked against your numbers. If you are short, it says which one and by how much.
04
Every number sourced
Each rate is where two published figures agree, and each requirement is the platform’s own. All of it is linked.
How it works
Type three numbers
Your followers, the views a post usually gets, and how often you post. Rough is fine.
The math runs in your browser
Nothing is looked up and nothing is sent. It is instant, and there is no daily limit.
You get two lines
What brand deals could pay, what the platform pays, and what stands between you and each.
Built by our team
What makes it worth using
Two lines, not one blended number
Brand money and platform money have different rules and very different sizes. Adding them up without saying so hides the part that matters.
It says $0 when the answer is $0
If you have not passed a platform’s gate, the estimate says so and shows what is missing. No made-up number to feel good about.
Every rate has a source
Two published figures behind each rate, named and linked. Where they do not agree, as with YouTube Shorts, we show nothing.
Free, and nothing is stored
No sign-up and no email wall. What you type stays in your browser.
How much do creators make?
There are three kinds of money, and they are easy to mix up. The calculator estimates the first two and leaves the third out on purpose.
Brand deals. A brand pays you to make a post about it. The usual math is the views your posts get, divided by 1,000, times a rate for the format: about $10 to $25 for a TikTok (Modash ($7 to $25) and Karat ($10 to $30)), $15 to $35 for a Reel and $15 to $30 for a mention inside a YouTube video.
Platform pay. The platform shares some of its own money with you: ad revenue on YouTube, the Creator Rewards Program on TikTok. The rate per view is a small fraction of what a brand pays, and there is a gate before any of it starts.
Money from fans and from your own things. Gifts, subscriptions, memberships, affiliate links, products. Real money for some creators, and nothing a calculator can estimate from a follower count, so it is not in the number.
On the made-up account at the top of this page (24,600 followers, 36,400 views a video), one sponsored TikTok a month plus Creator Rewards comes to $550 to $1,325. Most of it is the one deal.
How much does 1 million views pay?
From the platform, far less than the same views are worth to a brand. These are views in one month, at each platform’s published band, for an account that is already in the program.
| Views in a month | YouTube, long videos | TikTok Creator Rewards | |
|---|---|---|---|
| 10,000 | $10 to $40 | $4 to $10 | No pay per view |
| 100,000 | $100 to $400 | $40 to $100 | No pay per view |
| 1,000,000 | $1,000 to $4,000 | $400 to $1,000 | No pay per view |
The YouTube column is $1 to $4 per 1,000 views, where vidIQ ($1 to $5) and Shopify ($1 to $4) agree. The TikTok column is $0.40 to $1.00 per 1,000 qualified views, as printed by Influencer Marketing Hub ($0.40 to $1.00) and Descript ($0.40 to $1.00). TikTok counts qualified views only, on videos over one minute, so a million total views pays less than the column says.
For comparison, one sponsored TikTok on an account that usually gets 100,000 views is $1,000 to $2,500. The Rate Calculator has the full price table by views.
How many followers do you need to get paid?
It depends on who is paying. Platforms set hard numbers. Brands do not.
| Money from | What you need first |
|---|---|
| YouTube ad revenue | 1,000 subscribers and 4,000 watch hours in the last 12 months, or 10 million Shorts views in 90 days |
| YouTube fan funding | 500 subscribers, 3 uploads in 90 days and 3,000 watch hours. No ad revenue at this level |
| TikTok Creator Rewards | 10,000 followers and 100,000 views in the last 30 days, age 18 or older, original videos over 1 minute |
| Instagram gifts and subscriptions | Gifts from 500 followers, Subscriptions from 10,000. Both are money from fans |
| A brand deal | No set number. The brand marketplaces open at 1,000 followers on TikTok and 1,000 on Instagram |
One change is coming. From February 1, 2027, YouTube says new channels will need 8,000 watch hours or 20 million Shorts views to join for ad revenue. YouTube says the change is for new creators.
How much could you make on TikTok, Instagram or YouTube?
TikTok. Creator Rewards at about $0.40 to $1.00 per 1,000 qualified views once you pass 10,000 followers, and sponsored videos at $10 to $25 per 1,000 views at any size. The TikTok Money Calculator covers what counts as a qualified view and what TikTok pays for a million of them.
Instagram. No pay per view. A sponsored Reel is $15 to $35 per 1,000 views. The Instagram Earnings Calculator covers earnings per post by size, and what gifts and subscriptions need.
YouTube. Ad revenue at about $1 to $4 per 1,000 views on long videos once you are in the Partner Program, and sponsorships on top. The YouTube Money Calculator covers the Partner Program, the 2027 change and why there is no Shorts figure.
Creator pay rates, and where they come from
None of these numbers is ours. Each rate is the band where two published figures agree, and each requirement is the platform’s own. We would rather show you the sources than ask you to trust us.
Last checked: October 2026
What the platform pays
- vidIQ, “How much does YouTube pay per view in 2026?” (April 2026)Most creators earn between $1 and $5 per 1,000 views, which it gives as the average RPM: what a creator keeps per 1,000 views.
- Shopify, “How much does YouTube pay per view in 2026?” (March 2026)Gives a global benchmark of $1 to $4 per 1,000 views after YouTube’s share, and $4 to $12 for channels with a mostly US audience.
- AIR Media-Tech, “State of YouTube monetization 2026: statistics from 300 channels” (updated October 2026)Across 300 channels it works with, the median was $2.30 per 1,000 views from May 2025 to May 2026, from $0.33 in the lowest niche to $10.22 in the highest.
- Influencer Marketing Hub, “How much does TikTok pay in 2026?” (updated October 2026)On average, TikTok pays between $0.40 and $1.00 per 1,000 views through its Creator Rewards Program.
- Descript, “How much does TikTok pay per view?” (updated July 2026)TikTok pays creators through the Creator Rewards Program at roughly $0.40 to $1.00 per thousand qualified views.
- Hootsuite, “How to make money on TikTok in 2026” (September 2026)TikTok does not publish a fixed rate per 1,000 views.
Who gets paid at all
- TikTok Creator Academy, “Creator Rewards Program”
- Instagram Help Center, “About bonuses on Instagram”
- Instagram Help Center, “How to earn money on Instagram Gifts”
- Instagram Help Center, “Eligibility requirements for Instagram Subscriptions”
- YouTube Help, “YouTube Partner Program overview and eligibility”
- YouTube Help, “YouTube partner earnings overview”
- YouTube Help, “Changes to the YouTube Partner Program”
- YouTube Help, “Overview of the expanded YouTube Partner Program”
What a sponsored post pays
- Modash, “Influencer marketing CPM benchmarks” (March 2026)Estimated CPM ranges by format for US and UK creators: TikTok videos $7 to $25, Instagram Reels $15 to $45, YouTube integrations $15 to $35, YouTube dedicated videos $50 to $75 and up. The author says they come from experience and conversations, not a large study.
- Influencer Marketing Hub, “YouTube influencer rates” (August 2026)YouTube sponsorship CPMs frequently fall between $15 and $30, depending on niche, audience geography and creator demand.
- Karat, “How much to charge for a brand deal” (undated)Lists rates per 1,000 views by format: Instagram Reel $15 to $35, TikTok integrated mention $15 to $40, TikTok dedicated video $25 to $60, YouTube sponsored segment (a 60 to 90 second mid-roll) $20 to $50, YouTube dedicated video $30 to $80.
- Karat, “How creators should price brand deals” (undated)Gives typical rates for sponsored content per 1,000 views: Instagram Reels and TikTok $10 to $30, YouTube long-form $20 to $50.
Questions people ask
How much do content creators make?
It depends on which money you mean. A brand pays about $10 to $25 per 1,000 views for a sponsored TikTok and $15 to $35 for a sponsored Reel. A platform pays far less per view: about $1 to $4 per 1,000 views on YouTube and $0.40 to $1.00 per 1,000 qualified views on TikTok, and only after you pass its gate. The calculator shows both lines for your numbers.
How much does 1 million views pay?
From the platform, a million views in a month comes to about $1,000 to $4,000 on YouTube long videos and $400 to $1,000 from TikTok Creator Rewards, if you are in the program and the views qualify. Instagram does not pay per view. A million views spread over sponsored posts is a different and much larger number, because brands pay per post at a higher rate.
How many followers do you need to get paid?
For platform pay: 1,000 subscribers and 4,000 watch hours in the last 12 months on YouTube, and 10,000 followers with 100,000 views in the last 30 days on TikTok. For brand deals there is no set number. Brands pay for the views a post gets, though the price lists they work from usually start at 1,000 followers.
Does Instagram pay you for views?
No. Instagram has no open program that pays per view. The only money it pays creators directly is bonuses, which Instagram says are by invitation only. Gifts on Reels (from 500 followers) and Subscriptions (from 10,000) are money from fans. For most Instagram creators the income is brand deals.
How much does TikTok pay per 1,000 views?
TikTok does not publish a rate. Published estimates put the Creator Rewards Program at about $0.40 to $1.00 per 1,000 qualified views. Qualified views are counted on original videos over one minute, so the figure per total view is lower. Under 10,000 followers TikTok pays nothing.
How much does YouTube pay per 1,000 views?
About $1 to $4 per 1,000 views on long videos, after YouTube takes its share. That is the band where vidIQ ($1 to $5) and Shopify ($1 to $4) agree. It moves a lot with your subject and where your audience lives. We show no figure for Shorts, because published Shorts rates do not agree with each other.
Is brand deal money bigger than platform money?
At the published rates, yes, and the calculator shows it for your numbers. On the made-up account on this page, one sponsored TikTok is $375 to $900 and a whole month of Creator Rewards is $175 to $425. The two are priced in different ways: a brand pays per post, a platform pays per view at a much lower rate.
I have under 1,000 followers. Is this for me?
Yes. Type your numbers and you get a real answer: what your views would be worth to a brand, which requirement you are short on, and by how much. For a very small account the honest platform number is $0 for now, and the page says so.
Why is it a range and not one number?
Because the same views pay differently. What you make videos about, where your audience lives and the time of year all move the rate, and nobody outside your account can see them. One confident number would be a guess. The range is where published figures agree.
Is this what a specific creator earns?
No. It estimates from numbers you type about your own account. It does not look anyone up, and it cannot tell you what a named creator makes. Nobody outside an account knows its deals or its rates.
What does it leave out?
Money from fans (gifts, subscriptions, memberships), affiliate links, your own products, live streams and YouTube Shorts. Some of those are large for some creators. They depend on things a calculator cannot see, so we leave them out and do not guess.
Is the Earnings Calculator free? Do I need an account?
It is free, with no account. The math runs in your browser, so the numbers you type are not sent to us or stored. When you want the estimate from your real views, the Rate Calculator pulls them from your handle.
More free tools
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
Last updated .