Free creator toolsEngagement
Is my engagement good?
Engagement Rate Calculator for TikTok, Instagram and YouTube
Type your handle or your numbers. See your engagement rate two ways, by followers and by views, next to what published benchmarks call good.
Engagement Calculator
Ready- Free
- No account
- Works at any size
What you get back
ExampleYour engagement rate, two ways
- By views
- 10.7%
- By followers
- 15.84%
- Likes
- 3,805
- Comments
- 93
- Views
- 36,400
The median of your last 12 TikToks. Not your best one.
Your engagement rate, and what it sits beside
One number means little without knowing how it was measured. This is what comes back when you type a handle or your numbers.
01
Your rate, two ways
By views and by followers, worked out the same plain way for everyone: likes plus comments on a typical post.
02
Published benchmarks, side by side
Each line names who was measured and what was counted, and sits beside the rate of yours it can fairly be compared with.
03
A real number at any size
Three posts or three hundred. It works out a rate from what you have and says how many posts it rests on.
04
Where to go next
A rate is your average. The Page Audit picks up from there and shows which posts beat it.
How it works
Type a handle or your numbers
Pick the platform. A handle lets us read your recent posts. Typed numbers work too, with no limit.
We work out both rates
Likes plus comments on a typical post, divided by your views and by your followers.
You see where you sit
Your rates beside what named sources have published, for accounts your size where they print it.
Built by our team
What makes it worth using
Two rates, because there are two
By followers and by views are different measures, and published benchmarks are split between them. You get both.
It compares. It does not grade
No score and no letter. Your number, the published number, and whether you are above, near or below it.
Every benchmark is attributed
Who published it, who they measured, what they counted and when. None of the figures is ours.
It never turns a small account away
One post with likes on it is enough for a rate. Typed numbers always work, with nothing sent to us.
What is a good engagement rate?
There is no single answer, and anyone who gives you one number is leaving something out. On Instagram alone, published figures run from 0.3% to 3.51%.
They are that far apart for three reasons:
- What it is divided by. Followers, or the views the post got. On TikTok and YouTube a post is shown well beyond the account’s followers, so the two give very different numbers.
- What is counted. Likes only, likes and comments, or shares and saves too.
- Who was measured. Brand pages, or creators. And how big: on Instagram and TikTok the smallest accounts have the highest rates.
So the table says all three for each figure. Find the line that matches how you measured yours.
What is a good engagement rate on Instagram?
| Source | Who was measured | Counts, divided by | Published figure |
|---|---|---|---|
| Modashundated | Creator profiles | Likes, by followers | 1K to 5K: 3.51%. 5K to 10K: 1% (median) |
| SocialinsiderFebruary 2026 | The pages in its dataset | Likes and comments, by followers | 0.48% average, all sizes |
| QuidMarch 2026 | Brands | Every interaction, by followers | 0.3% median, all sizes |
We found no published Instagram benchmark by views that says how it was measured, so none is shown.
What is a good engagement rate on TikTok?
| Source | Who was measured | Counts, divided by | Published figure |
|---|---|---|---|
| Modashdata from November 2025 | Creator profiles | Likes and comments, by views | 1K to 5K: 13.05%. 5K to 10K: 11.17% (median) |
| SocialinsiderApril 2026 | The profiles in its dataset | Likes, comments, shares and saves, by views | 4.2% average, all sizes1K to 5K: 4.4%. 5K to 10K: 4% |
| QuidMarch 2026 | Brands | Every interaction, by followers | 2.01% median, all sizes |
Socialinsider: It counts shares and saves, which this calculator cannot see, so your number reads a little low beside it.
What is a good engagement rate on YouTube?
| Source | Who was measured | Counts, divided by | Published figure |
|---|---|---|---|
| CreatorDBAugust 2026 | Channels with 1,000 subscribers or more, long videos | Likes and comments, by views | 3.67% median, all sizes1K to 10K: 3.77%. 10K to 100K: 3.84% |
| Modashdata from November 2025 | Creator channels | Likes and comments, by views | 1K to 5K: 3.03%. 5K to 10K: 2.9% (median) |
| QuidMarch 2026 | Brands | Every interaction, by subscribers | 0.21% median, all sizes |
CreatorDB: CreatorDB says it measured this before YouTube changed how it counts a view in August 2026, so a rate worked out today can read lower.
Quid: By subscribers. The report calls this an early analysis.
Swipe a table sideways for the figure.
How to calculate engagement rate
Two formulas with the same name. Here is each one, worked on the made-up account at the top of this page.
That account has 24,600 followers. Across its last 12 TikToks, a typical one gets 3,805 likes, 93 comments and 36,400 views. Typical means the median: the one in the middle, so a single video that took off does not lift it.
Engagement rate by followers. Likes plus comments on a typical post, divided by followers, times 100. For this account that is 15.84%.
Engagement rate by views. Likes plus comments on a post, divided by that post’s views, times 100, and then the median across posts. For this account that is 10.7%.
Same account, same posts, two honest numbers. When someone asks for your engagement rate, give the number and what it is divided by.
Engagement rate for small accounts
Many engagement calculators are built for brands checking creators. This one is built so a new account gets an answer too.
You do not need a minimum. One post with likes on it is enough to work out a rate. With only a few posts the number will move as you add more, and the result says so, but it is your real number today.
On Instagram and TikTok, small accounts run higher. In those published tables the rate falls as accounts grow: Modash’s Instagram median is 3.51% at 1,000 to 5,000 followers and 0.57% at 10,000 to 50,000. A lower rate on a bigger account is normal, not a warning.
Under 1,000 followers there is no published line. The sources we read start at 1,000. We show your rate beside the smallest size each one prints, and tell you that is what you are looking at.
Then find out which posts are doing the work. A rate is an average. The Page Audit shows the posts that beat your normal and what they have in common, once you have a few to compare.
Engagement rate benchmarks, and where they come from
None of these figures is ours. Each one is as its source printed it, with who was measured and what was counted.
Last checked: October 2026
- Modash, “Instagram engagement rate calculator” (undated)Instagram, by followers. The median for creator profiles, from 84 million Instagram profiles in its database. Counts likes.
- Socialinsider, “2026 Instagram organic benchmarks” (February 2026)Instagram, by followers. The average for the pages in its dataset, from 35 million posts from 447,613 pages in 2025. Counts likes and comments.
- Quid (the Rival IQ report), “2026 social media industry benchmark report” (March 2026)Instagram, by followers. The median for brands, from 150 companies picked at random from each industry. Counts every interaction.
- Modash, “TikTok engagement rate calculator” (data from November 2025)TikTok, by views. The median for creator profiles, from the most recent 30 posts of each profile. Counts likes and comments.
- Socialinsider, “2026 TikTok benchmarks” (April 2026)TikTok, by views. The average for the profiles in its dataset, from 2 million videos from 214,507 profiles in 2024 and 2025. Counts likes, comments, shares and saves.
- Quid (the Rival IQ report), “2026 social media industry benchmark report” (March 2026)TikTok, by followers. The median for brands, from 150 companies picked at random from each industry. Counts every interaction.
- CreatorDB, “YouTube view count change: the last honest engagement rate” (August 2026)YouTube, by views. The median for channels with 1,000 subscribers or more, long videos, from 1.46 million channels, the 20 most recent long videos of each. Counts likes and comments.
- Modash, “YouTube engagement rate calculator” (data from November 2025)YouTube, by views. The median for creator channels, from the most recent 30 videos of each channel. Counts likes and comments.
- Quid (the Rival IQ report), “2026 social media industry benchmark report” (March 2026)YouTube, by subscribers. The median for brands, from 150 companies picked at random from each industry. Counts every interaction.
Questions people ask
What is a good engagement rate?
It depends on what is being divided by what, and whose accounts were measured. On Instagram alone, published figures run from 0.3% (the median for brands, Quid) to 3.51% (the median for creators with 1,000 to 5,000 followers, Modash). A fair answer names its measure. The calculator shows your rate beside each published figure it can fairly be compared with.
How do you calculate engagement rate?
Add the likes and comments on a typical post, divide by your followers, and multiply by 100. That is the rate by followers. Divide by the post’s views instead and you have the rate by views. The calculator does both, using the median of your recent posts so one that took off does not lift the number.
What is the engagement rate formula?
By followers: (likes + comments) ÷ followers × 100. By views: (likes + comments) ÷ views × 100. Some sources also count shares and saves, and some count likes only, which is one reason two calculators give the same account different numbers.
What is a good engagement rate on Instagram?
For creators, Modash prints a median of 3.51% at 1,000 to 5,000 followers and 1% at 5,000 to 10,000, by followers. Across the pages it tracks, Socialinsider prints an average of 0.48%, and for brands Quid prints a median of 0.3%. Smaller accounts run higher, so compare with your own size.
What is a good engagement rate on TikTok?
TikTok is usually measured by views. For creators, Modash prints a median of 13.05% at 1,000 to 5,000 followers and 11.17% at 5,000 to 10,000. Across the profiles it tracks, Socialinsider prints 4.2% by views for all sizes. By followers, Quid prints a median of 2.01% for brands.
What is a good engagement rate on YouTube?
By views, CreatorDB measured a median of 3.67% on long videos across 1.46 million channels, and 3.77% for channels with 1,000 to 10,000 subscribers. Modash prints 3.03% at 1,000 to 5,000 subscribers. By subscribers, Quid prints a median of 0.21% for brands.
Should I use engagement rate by followers or by views?
Both, and say which. By views tells you how much the people who saw a post cared, and it is the fairer measure on TikTok and YouTube, where a post is shown well beyond your followers. By followers tells you how much of your own audience responds, and it is what the published Instagram benchmarks on this page use.
Why does another calculator give me a different number?
Usually for one of three reasons. It divides by something else (followers, views or reach). It counts something else (likes only, or shares and saves too). Or it averages where we take the median, so one big post pulls its number up. None of those is wrong. They are different measures with the same name.
I have a small account. Will it work?
Yes. One post with likes on it is enough for a rate, and typed numbers always work. The result says how many posts it rests on. Published benchmarks start at 1,000 followers, so under that we show your rate beside the smallest size each source prints and say so.
Does engagement rate matter for brand deals?
It can. Brands look at it as a sign that the people watching care. It does not change the views a post delivers, which is what the price is built on, but strong engagement is a reason to quote the upper half of your range. The Rate Calculator works out the range.
What do you read, and do I need to log in?
No login. With a handle we read the likes, comments and views that are already public on your last 12 posts. Our lookup cannot read follower counts on Instagram or YouTube, so you type that one. If you type all your numbers the math runs in your browser and nothing is sent to us.
Is the Engagement Calculator free?
Yes, with no account. Typed numbers have no limit. Handle lookups are a few a day each, which keeps it free for everyone. When you want to know which posts beat your normal, the Page Audit shows them.
More free tools
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
Last updated .