Free creator toolsEngagement Calculator · Instagram
Is my Instagram engagement good?
Instagram Engagement Rate Calculator for Reels: by followers and by views
Type your Instagram handle or your numbers. See your engagement rate by followers and by views, next to what published Instagram benchmarks call normal for your size.
Instagram Engagement Calculator
Ready- Free
- No account
- Works at any size
What you get back
ExampleYour engagement rate, two ways
- By views
- 10.7%
- By followers
- 15.84%
- Likes
- 3,805
- Comments
- 93
- Views
- 36,400
The median of your last 12 TikToks. Not your best one.
What is a good engagement rate on Instagram?
For creators, by followers: 3.51% at 1,000 to 5,000 followers, 1% at 5,000 to 10,000, and lower as accounts grow (Modash medians). Brands sit far lower, at 0.3% (Quid). Instagram figures are printed by followers. Here is every published figure, and what each one counts.
| Source | Who was measured | Counts, divided by | All sizes |
|---|---|---|---|
| Modashundated | Creator profiles | Likes, by followers | By size only (below) |
| SocialinsiderFebruary 2026 | The pages in its dataset | Likes and comments, by followers | 0.48% average |
| QuidMarch 2026 | Brands | Every interaction, by followers | 0.3% median |
Your Instagram engagement rate, and what it sits beside
One number means little without knowing how it was measured. This is what comes back when you type a handle or your numbers.
01
Your rate, two ways
By views and by followers, worked out the same plain way: likes plus comments on a typical post.
02
Instagram benchmarks, side by side
Each line names who was measured and what was counted, beside the rate of yours it can fairly be compared with.
03
A real number at any size
Three posts or three hundred. It works out a rate from what you have and says how many posts it rests on.
04
Where to go next
A rate is your average. The audit picks up from there and shows which posts beat it.
How it works
Type your handle or your numbers
A handle lets us read your recent public posts. Typed numbers work too, with no limit.
We work out both rates
Likes plus comments on a typical post, divided by its views and by your followers.
You see where you sit
Your rates beside what named sources have published for Instagram, for accounts your size where they print it.
Built by our team
What makes it worth using
Two rates, because there are two
By followers and by views are different measures, and published benchmarks are split between them. You get both.
It compares. It does not grade
No score and no letter. Your number, the published number, and whether you are above, near or below it.
Every benchmark is attributed
Who published it, who they measured, what they counted and when. None of the figures is ours.
Small accounts get an answer
One post with likes on it is enough for a rate. Typed numbers always work, with nothing sent to us.
Instagram engagement rate by follower count
As each source printed it. Find your size, then compare with the rate of yours that is divided the same way.
| Followers | Modash, median by followers |
|---|---|
| 1K to 5K | 3.51% |
| 5K to 10K | 1% |
| 10K to 50K | 0.57% |
| 50K to 100K | 0.38% |
| 100K to 500K | 0.41% |
| 500K to 1M | 0.45% |
| over 1M | 0.51% |
Last checked: October 2026. A dot means that source does not print that size.
The Instagram engagement rate formula
Two formulas with the same name. On Instagram, the published lines use the first.
By followers: (likes + comments on a typical post) ÷ followers × 100. Typical means the median of your recent posts, so one Reel that took off does not lift it.
By views: (likes + comments) ÷ the Reel’s views × 100. Fairer for Reels shown far beyond your followers, and shown as your own number since no published Instagram line uses it.
The calculator above does both. With a handle it reads your recent public posts; you type your follower count.
Then find the posts doing the work
A rate is your average across posts.
The Instagram Audit shows which of your last 12 posts beat your normal and what they have in common, so you can make more of them.
Questions people ask
What is a good engagement rate on Instagram?
For creators, Modash prints a median of 3.51% at 1,000 to 5,000 followers, 1% at 5,000 to 10,000 and 0.57% at 10,000 to 50,000, by followers and counting likes. Across the pages it tracks, Socialinsider prints 0.48% on average, and for brands Quid prints a median of 0.3%.
How do you calculate engagement rate on Instagram?
Add the likes and comments on a typical post, divide by your followers and multiply by 100. That is the rate by followers, the way Instagram benchmarks are printed. Divide by a Reel’s views instead and you have the rate by views, which the calculator also shows.
What is a good engagement rate for Instagram Reels?
We found no published Instagram figure by views that says how it was measured, so we do not print one. The calculator shows your Reels’ rate by views as your own number and compares your rate by followers with the published lines.
Is 1% engagement good on Instagram?
It depends on your size. By Modash’s creator medians (by followers), 1% is under the 3.51% printed for 1,000 to 5,000 followers, level with the 1% for 5,000 to 10,000, and above the 0.57% for 10,000 to 50,000.
Why is my Instagram engagement rate going down as I grow?
That is the normal pattern in the published tables: Modash’s median falls from 3.51% at 1,000 to 5,000 followers to 0.57% at 10,000 to 50,000. Bigger audiences include more people who follow quietly. Compare with accounts your size, not with where you started.
Does engagement rate matter for Instagram brand deals?
Brands look at it as a sign the people watching care. The price is still built on the views a Reel usually gets, and strong engagement is a reason to quote the upper half. The Instagram Rate Calculator works out the range from your handle.
Is the Instagram Engagement Rate Calculator free?
Yes, with no account and no login. Our lookup cannot read Instagram follower counts, so you type that one number. Typed numbers have no limit. The Profile Audit checks your bio and link next.
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When a brand gets in touch
From our research
- Brand deal ratesWhat brands actually paid, from 124 deal conversations our team had
- Video hooks that workWhat 1,239 top videos open with
- The creator indexWho creators are, how big they are and what they make, sourced
- What makes a video go viralThe feelings and pacing behind 1,261 top videos
- What top videos show in the first frameWhat viewers see before a word is said, now that YouTube counts a view from frame one
- Short-form video formats that workThe formats behind 1,108 top short-form videos
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
Last updated .