Free creator toolsEngagement Calculator · YouTube
Is my YouTube engagement good?
YouTube Engagement Rate Calculator: likes and comments per view, by channel size
Type your channel handle or your numbers. See your engagement rate by views and by subscribers, next to what published YouTube benchmarks call normal for your size.
YouTube Engagement Calculator
Ready- Free
- No account
- Works at any size
What you get back
ExampleYour engagement rate, two ways
- By views
- 10.7%
- By followers
- 15.84%
- Likes
- 3,805
- Comments
- 93
- Views
- 36,400
The median of your last 12 TikToks. Not your best one.
What is a good engagement rate on YouTube?
By views, about 3.67% on long videos across all channel sizes, and 3.77% for channels with 1,000 to 10,000 subscribers (CreatorDB medians). YouTube is measured by views, likes and comments per view. Here is every published figure, and what each one divides by.
| Source | Who was measured | Counts, divided by | All sizes |
|---|---|---|---|
| CreatorDBAugust 2026 | Channels with 1,000 subscribers or more, long videos | Likes and comments, by views | 3.67% median |
| Modashdata from November 2025 | Creator channels | Likes and comments, by views | By size only (below) |
| QuidMarch 2026 | Brands | Every interaction, by subscribers | 0.21% median |
CreatorDB: CreatorDB says it measured this before YouTube changed how it counts a view in August 2026, so a rate worked out today can read lower.
Quid: By subscribers. The report calls this an early analysis.
Your YouTube engagement rate, and what it sits beside
One number means little without knowing how it was measured. This is what comes back when you type a handle or your numbers.
01
Your rate, two ways
By views and by subscribers, worked out the same plain way: likes plus comments on a typical post.
02
YouTube benchmarks, side by side
Each line names who was measured and what was counted, beside the rate of yours it can fairly be compared with.
03
A real number at any size
Three posts or three hundred. It works out a rate from what you have and says how many posts it rests on.
04
Where to go next
A rate is your average. The audit picks up from there and shows which posts beat it.
How it works
Type your channel handle or your numbers
A handle lets us read your recent public posts. Typed numbers work too, with no limit.
We work out both rates
Likes plus comments on a typical post, divided by its views and by your subscribers.
You see where you sit
Your rates beside what named sources have published for YouTube, for accounts your size where they print it.
Built by our team
What makes it worth using
Two rates, because there are two
By subscribers and by views are different measures, and published benchmarks are split between them. You get both.
It compares. It does not grade
No score and no letter. Your number, the published number, and whether you are above, near or below it.
Every benchmark is attributed
Who published it, who they measured, what they counted and when. None of the figures is ours.
Small accounts get an answer
One post with likes on it is enough for a rate. Typed numbers always work, with nothing sent to us.
YouTube engagement rate by channel size
As each source printed it. Find your size, then compare with the rate of yours that is divided the same way.
| Subscribers | CreatorDB, median by views | Modash, median by views |
|---|---|---|
| 1K to 5K | · | 3.03% |
| 1K to 10K | 3.77% | · |
| 5K to 10K | · | 2.9% |
| 10K to 50K | · | 2.82% |
| 10K to 100K | 3.84% | · |
| 50K to 100K | · | 2.84% |
| 100K to 500K | · | 2.89% |
| 100K to 1M | 3.29% | · |
| 500K to 1M | · | 2.78% |
| over 1M | 2.56% | 2.53% |
Last checked: October 2026. A dot means that source does not print that size.
The YouTube engagement rate formula
Two formulas with the same name. On YouTube, start with the one by views.
By views: (likes + comments) ÷ views × 100 for each recent video, then the median. This is how the creator benchmarks above are printed.
By subscribers: (likes + comments on a typical video) ÷ subscribers × 100. How much of your own audience responds, and how brand reports are printed.
The calculator above does both from your channel handle; you type your subscriber count for the second.
Then find the posts doing the work
A rate is your average across posts.
The YouTube Channel Audit shows which of your last 12 posts beat your normal and what they have in common, so you can make more of them.
Questions people ask
What is a good engagement rate on YouTube?
By views, CreatorDB measured a median of 3.67% on long videos across 1.46 million channels, and 3.77% for channels with 1,000 to 10,000 subscribers. Modash prints 3.03% at 1,000 to 5,000 subscribers. By subscribers, Quid prints a median of 0.21% for brands.
How do you calculate engagement rate on YouTube?
Add the likes and comments on a video, divide by its views and multiply by 100, then take the median across your recent videos. That is the rate by views, the usual YouTube measure. Divide by subscribers instead for the rate by subscribers.
Does YouTube engagement rate work for Shorts?
The math is the same, likes and comments over views. The published lines here measure long videos, so compare a Shorts rate with care: Shorts are often watched in a feed where fewer people stop to like or comment.
Why is my YouTube engagement rate lower than last year?
One reason may be YouTube itself. CreatorDB notes that YouTube changed how it counts a view in August 2026, and that its figure was measured before, so a rate worked out today can read lower beside it.
Does engagement matter for YouTube sponsors?
Sponsors price an integration on the views your videos usually get. Engagement is a reason to quote the upper half of the range. The YouTube Rate Calculator works it out from your channel handle.
Is the YouTube Engagement Rate Calculator free?
Yes, with no account and no sign-in. Our lookup cannot read subscriber counts here, so you type that one number for the second rate. The Monetization Checker shows how close you are to the Partner Program.
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When a brand gets in touch
From our research
- Brand deal ratesWhat brands actually paid, from 124 deal conversations our team had
- Video hooks that workWhat 1,239 top videos open with
- The creator indexWho creators are, how big they are and what they make, sourced
- What makes a video go viralThe feelings and pacing behind 1,261 top videos
- What top videos show in the first frameWhat viewers see before a word is said, now that YouTube counts a view from frame one
- Short-form video formats that workThe formats behind 1,108 top short-form videos
Who made this. Ames Create is an independent creative studio. Working with creators on brand deals and on what to make next is part of what our team does every week, and this tool checks the same things we check. It is free at any size. How we work with creators
Last updated .